How To Write a Resume as a Digital Marketer: A Complete Guide

By Indeed Editorial Team

Published 12 October 2021

The Indeed Editorial Team comprises a diverse and talented team of writers, researchers and subject matter experts equipped with Indeed's data and insights to deliver useful tips to help guide your career journey.

With the exponential rise in technology in the last few years, digital marketing has also grown considerably. This has led to a rise in demand for digital marketers. Digital marketing can be an interesting and fulfilling job that gives enough space for creativity and critical thinking on the job. If you are creative and have a good understanding of business and market research, a career as a digital marketer can be a fulfilling option for you. In this article, we discuss how to write a resume as a digital marketer and look at some templates and examples.

Related: 40 Digital Marketing Interview Questions and Example Answers

What is a digital marketer resume?

A digital marketer resume is a resume that digital marketers create to apply for various job opportunities. Digital marketers are marketing professionals who specialise in digital marketing. Digital marketing is a form of marketing that is published and distributed online. A digital marketer focuses on building a brand's image, creating awareness and generating interest in a company or brand. To accomplish this, digital marketers create a variety of content for various online platforms like social media, an organisation's website, online ads and email marketing.

A digital marketer might work for a particular product or department or might oversee the complete strategy of the company's digital marketing depending on the company's size and seniority of the professional. Digital marketers are often involved in conducting various kinds of market research to develop strategies that would help their organisations take a lead from their competitors. Market research might involve both primary or secondary research, where primary research typically involves consumer surveys and secondary research involves research on various topics like purchasing trends in the industry.

Related: Top 20 Marketing Skills To Include on Your Resume

How to write a resume as a digital marketer

You can follow the below steps to write your resume as a digital marketer:

1. Introduce yourself

You can start your resume with your full name and contact information like phone number and email address at the top of the page. Including this information right at the top of your resume can help the recruiter in contacting you in case they find your profile interesting and relevant for the position. You might also use this section for a brief introductory paragraph known as a profile that gives some insight into your personality and values, so employers can learn about your journey as a digital marketer.

Related: How to Write a Resume Headline

2. Add your professional work history

In this section, you can add entries for every professional work experience that you might have had. You can name this section as "Professional Experience" and utilise it to list jobs you had which might help in highlighting the skills and expertise you have gained from each of them. For every job experience you write in this section, you can include the job title, name of the organisation you worked for and duration of your work experience, along with some of the responsibilities and accomplishments you had in that job.

You might also want to choose two or three examples from your work history that relate to marketing or digital content creation for your resume as a digital marketer.

Related: How To Make a Resume (With Examples)

3. Add your educational qualifications

In this section, you can make entries that cover details of your educational background and qualifications. You can title this section as "Educational qualifications". If you have a bachelor's degree, you can mention the name of the institute, the name of the degree and marks you earned in the course as one entry in this section. If you have pursued advanced education like a master's degree, you can include this as another entry and mention the relevant details just like you did for your bachelor's degree.

4. Mention relevant skills

You can mention all the skills you possess that are relevant for the position you are applying for in digital marketing. Digital marketing can require some specialised skills in some tools and software to perform the job efficiently and properly. The skills section has great importance in your resume as a digital marketer as this might help the recruiter in understanding if you have the right kind of skill set required for a particular job or not.

You can use this section to list all the skills you have earned either from your education or from your work experience in other organisations. Consider adding skills like search engine optimisation (SEO) and social media marketing.

5. Include certifications and additional information

In this section, you can add any other information that you think is necessary for recruiters to know in order to make your application more lucrative. You can create entries for any certifications you might have done outside of your formal education or any other additional aspects of your professional experience related to digital marketing. When creating a section specifically for certifications, you might title it "Certifications," but you can also use "Additional Credentials" if you want to include awards, certificates or other honours that highlight your expertise.

While completing certifications is not necessary for digital marketers, it may help you to enhance and progress in your career. Earning certifications might make you more competitive and authenticate your talent in digital marketing as compared to other candidates.

6. Customise according to job listings

You can customise your resume based on the role and company you are applying for. There are many different areas in digital marketing and it might be beneficial to edit and customise your resume to cater to the specific role you are applying for. It might help in showcasing your most relevant skills and experience that match closely with the job posting.

7. Proofread your resume

Before sharing your resume with the recruiter, carefully review it for any spelling mistakes or grammatical or punctuation errors. You can read your resume backwards to help you identify errors by presenting the words in a new order. You can also ask your trusted family members, friends, colleagues and professors to review it once before sending it out. This might help in revealing new information that you might have overlooked during the review.

Try to complete your resume within a single page as recruiters rarely have time to go through a big resume. If your resume is more than one page, try to consolidate or shorten every section by removing unnecessary information. Two pages may be acceptable if you are applying for high-level positions or industries like health care or academia.

Digital marketer resume template

Here's a template you can use for your digital marketing resume:

[Name]
[Phone number]
[Email address]
[Location]
[Website or digital portfolio]

EXPERIENCE
[Job title and duration]

  • [Company name]

  • [Primary job responsibilities and achievents]

[Job title and duration]

  • [Company name]

  • [Primary job responsibilities and achievements]

[Job title and duration]

  • [Company name]

  • [Primary job responsibilities and achievements]

[Job title and duration]

  • [Company name]

  • [Primary job responsibilities and achievements]

SKILLS

  • [Relevant skill]

  • [Relevant skill]

  • [Relevant skill]

  • [Relevant skill]

EDUCATION

  • [Institution and degree earned with Marks/CGPA]

  • [Institution and degree earned with Marks/CGPA]

  • [Institution and degree earned with Marks/CGPA]

CERTIFICATIONS

  • [Certification]

  • [Certification]

  • [Certification]

  • [Certification]

Digital marketer resume example

Consider the following example of a resume for a digital marketing position:

Shruti Singla
55555-55555 I Bengaluru, Karnataka
shrutisingla11@email.com I shrutimarketing.com

EXPERIENCE

Digital marketing manager (2017-present)

ABC Ltd.

  • Managed the complete digital marketing team of ABC Ltd.

  • Designed digital marketing material for multiple clients

  • Conducted quality audits on digital marketing material prepared by sub-ordinates

  • Designed digital marketing strategy

  • Ran various digital marketing campaigns for various clients

  • Awarded spot award for increasing engagement of our digital marketing campaigns

Digital marketing consultant (2014-2017)

XYZ Ltd.

  • Designed market research strategy and conducted primary market research for upcoming campaigns

  • Managed social media marketing for various clients

  • Used SEO strategies to improve our web page rankings

  • Used various design and marketing software

  • Designed content for various digital marketing campaigns

Digital marketing associate consultant (2012-2014)

PQR Ltd.

  • Conducted secondary market research on various topics

  • Learnt tools and software to run digital marketing campaigns

  • Handled all India level digital marketing campaigns end to end

  • Performed data analysis to find target segment for various digital marketing campaigns

  • Ran an e-mail marketing campaign for clients

SKILLS

  • Data Analysis

  • Content strategy

  • Search Engine Optimisation

  • Google Adwords

  • Team management

  • Leadership skills

  • Social media marketing

EDUCATION

  • Himachal Pradesh University: Bachelor of Business Administration, CGPA: 6.9/10

  • Punjab University: Master of Business Administration, CGPA: 7/10

CERTIFICATIONS

  • Fundamentals of digital marketing by Google

  • Hootsuite Social Marketing Certification

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