How To Write An Effective Digital Marketing Cover Letter

Updated 6 February 2023

Cover letters can show employers that you have the skills and experience they desire in a candidate. These letters help recruiters see how your digital marketing background applies to the job requirements and whether you are a good fit for the role. Since a cover letter is typically one of the first things a hiring manager assesses, it can be beneficial if you construct a document that contains the most relevant information. In this article, we share what a digital marketing cover letter is and how to write one, along with a template and an example to help guide you.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

What Is A Digital Marketing Cover Letter?

A digital marketing cover letter is a one-page job application document that describes your relevant skills, experience and achievements pertaining to a role in digital marketing. Because a cover letter supplements your resume, its primary goal is to provide more details about who you are and why you are a qualified candidate for the job in question. When writing a cover letter, showcasing your skill set and explaining why you have an interest in working at the particular company is important, as this can make your application more memorable and demonstrate the value you might bring to the organisation.

Related: Digital Marketing Job Description (With Job Examples)

How To Create A Digital Marketing Cover Letter?

Implement the following eight steps to craft an effective cover letter for a digital marketing position:

1. Address the letter to a specific person

Before you write a cover letter, find out who might be in charge of reviewing application materials at the firm. A hiring manager or an HR executive is usually responsible for reviewing and screening applications at most enterprises. This information may be available on a company's website, its social media handle or in the job posting.

Address your letter directly to that person. You can use a formal greeting, such as Respected [Name of reader], or a casual one, such as Dear [Name of reader]. It is also standard practice to simply address the reader by their designation, for example, Dear Hiring Manager. You may use a title if you are sure of what their preferred title is. If you are unsure, it is ideal to use their full name.

Related: How To Address A Letter: A Step-By-Step Guide With Examples

2. Introduce yourself professionally

In the first paragraph of the body of the cover letter, introduce yourself and share details of your professional background. List the competencies you possess and highlight how they relate to a digital marketing position. Emphasise how your previous professional engagements have prepared you for addressing the responsibilities of the role for which you are applying. The introductory paragraph of your cover letter is similar to a professional summary in a resume in that it concisely introduces the contents of the paragraphs that follow it. It can evoke interest and encourage readers to further explore the document.

Related: How To Introduce Yourself Professionally

3. Specify your intent

After providing an introduction, state your intent. Indicate what type of professional engagement you desire and expand on why you want to work in a particular role or domain. Refer to the job posting to gain a comprehensive understanding of the company's requirements and use this information to be specific while you convey your objectives and preferences. For example, if you are seeking a job with flexible work hours and the company offers such an arrangement, you can specify that as a prominent reason why you are pursuing the opportunity.

4. List the skills you possess that apply to the role

Consider the range of skills you possess and which of them complements a digital marketing role. While you introduce your abilities, elaborate on how these have helped you address the responsibilities of previous roles you have held. Useful capabilities for digital marketers include communication skills, analytical abilities, creativity, strategic thinking and familiarity with SEO and marketing channels.

Related: 9 Skills To Include In A Cover Letter (With Examples)

5. Share your educational background

If you possess graduate or postgraduate academic credentials pertaining to digital marketing, you can share details in the next paragraph. Highlight how your education and the coursework it involved have prepared you to excel in a role in this domain. Consider mentioning your participation in extracurricular activities that relate to digital marketing. For example, if you have been a member of a digital marketing society or club, share the details of your experience concisely.

Related: How To Share Your Education Background

6. Mention how you found out about the job opportunity

You can also mention how you found out about the job opportunity in your cover letter. You may have heard about the opening through your professional network or at an event. Revealing this detail can also pique a hiring manager's interest in your profile. If you state the names of specific individuals, it is good practice to seek their permission first. Recruiters may contact your references and it is ideal if they are ready to provide an honest, positive recommendation.

7. Indicate what you know about the company

You can impress a hiring manager by showing that you possess in-depth knowledge of the company, its operations and its offerings. This indicates that you have researched the enterprise and are ready to address additional formalities pertaining to a recruitment process. Emphasise how your values align with the mission and vision of the organisation and its brand.

8. Express gratitude

Close your communication by expressing gratitude, thanking the HR department and the hiring manager for their interest in your profile and for the time they may have spent reviewing your application materials. You can share your contact details in this paragraph so that the reader may contact you for any further discussions. Include an active phone number and an email address. Indicate your availability and enthusiasm to participate in the next phase of the recruitment process and your willingness to clarify any queries they may have towards the end of this paragraph.

Cover Letter Template For A Digital Marketing Role

Employ this template as a guide when writing your cover letter for a digital marketing role:

[First name] [Last name], [Degree or certification if applicable]
[Phone number] | [Email address] | [City], [State or Union territory]


[Company Name]

Dear [Hiring manager's first name] [Hiring manager's last name],

[Express excitement for the position, including the role title and the company name.] [Introduce yourself by explaining why you are applying for the job, how the job aligns with your career goals and what specifically draws you to the company.]

[Explain your relevant experience and qualifications without repeating what is in your resume.] [Highlight one to two relevant achievements with facts and data when possible.] [Explain why you would be a good fit for the company.] [Optional: address employment gap or career transition.]

[Express gratitude]. [Summarise qualification]. [Restate interest in role]. [Call to action + availability and preferred contact method].

[Complimentary close],

Related: How To Format A Cover Letter (With Example)

Sample Cover Letter For A Digital Marketing Role

Use this sample cover letter as a reference when crafting your own for a digital marketing position:

Mohammed Yaseen +91 75843-73820 | | Bangalore, Karnataka

21 January 2023

Trinity Developers

Dear Hiring Manager,

I am writing to apply for the Digital Marketing Specialist role at Trinity Developers. My former colleague and current Trinity Developers quality assurance specialist Jignesh Sharma informed me about this position. I would value the opportunity to work in a marketing department that places significant emphasis on consumers and their feedback. Additionally, I have extensive experience in market analytics and search engine optimisation, along with a postgraduate degree in digital marketing from Deccan University. I believe that my education and previous work experience make me a strong fit for this exciting role.

I have over five years of expertise in completing in-depth website analyses for businesses that regularly achieve over 10 lakh page views monthly and these skills would aid me in overseeing and managing simultaneous research and analytical projects within Trinity Developers' marketing team. Additionally, I have experience using professional photo editing tools and spreadsheet software, along with a history of planning, delegating and executing time-sensitive tasks to meet client demands.

Thank you for your time and consideration. If you have any questions, please feel free to contact me by phone at +91 75843-73820 or via email at I look forward to hearing from you soon.

Mohammed Yaseen

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