How To Write A Marketing Cover Letter (With Example)
Updated 14 March 2023
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A cover letter is a valuable tool to describe how your marketing skills and experiences relate to an open marketing position. It is an excellent way to introduce yourself to employers, expand your CV and convince hiring managers that you are a strong fit for the job role. Creating a cover letter can improve your chances of being contacted for a marketing interview. In this article, we explain what a marketing cover letter is, learn how to write a marketing cover letter and provide a template with examples to help you craft your own.
What Is A Marketing Cover Letter?
A marketing cover letter is a document you send with your resume that helps in providing additional information, such as skills and experiences related to the marketing job. It helps you introduce yourself as a competent marketing professional. Your marketing cover letter directly references your relevant skills and experiences in an open job position. A marketing cover letter is important because it helps hiring managers select a group of candidates suitable for a marketing job position. Usually, a marketing cover letter includes the following components:
Details of the position
Experience level in the marketing industry
Certifications and accomplishments in the marketing program
You can include these details in an easy-to-understand format while highlighting why you are a suitable candidate for a marketing position. Include job experiences that directly relate to the position.
Related: How To Format A Cover Letter (With Example)
How To Write A Marketing Cover Letter
To understand how to write a marketing cover letter, use the following steps:
1. Include the date and your contact information
You can list your personal contact information on your cover letter depending on whether you provide a hard or digital copy. If you submit a hard copy of your letter, include this information in the top left corner of your cover letter. When submitting a digital copy, include the current date, your name, city, state, phone number and email address.
9894451245| email@example.com |New Delhi, 110051
21 June 2020
2. Use a formal salutation or greeting
Start your cover letter by directly addressing the hiring manager. If possible, use the last name of the hiring manager. Reread the job description to find the hiring manager's name for the marketing role. If you cannot find the name, address the hiring manager as Dear followed by hiring manager.
Example: Dear hiring manager
3. Introduce yourself professionally
Start your cover letter by giving a professional introduction. Use the opening paragraph to provide descriptive words that best describe your experience, skills and qualifications in the marketing field. Using action and descriptive words, such as diligent, experienced, creative, motivated and experienced, can differentiate you from other candidates. Use your introduction to discuss your experience in the job role. Focus on using words such as experienced, entry-level and intermediate marketing professionals. Never mention your name, address or phone number in the body of your cover letter.
Example: I am writing to express my interest in the open position of marketing specialist at Horns and Habel Solutions. I believe that my skills, passion and experience make me an ideal candidate for this job role. During my BBA in marketing, I developed a passion for marketing and public relations. I have gained experience conducting in-depth market research and developing creative marketing campaigns throughout my six years of career. I am confident that my experience would be a valuable asset to your company.
Related: 7 Powerful Ways To Start A Cover Letter (With Examples)
4. Discuss your requirements for the job role
Use the next part of your cover letter to discuss the role you are applying for and its requirements. Giving more details about the job helps a recruiter understand the position you are applying for. Read the job description and know the skills and requirements of the job role. Explain how and why you are the best fit for the open marketing position. The role of a cover letter is to show your passion and seriousness about working for the company.
Example: While I have two years of experience in real estate marketing, my passion lies in retail marketing. My experience and educational qualifications help me use creative marketing ideas to take the client's business to another level. My ability to use multiple social media platforms and my strong communication, teamwork and persuasive skills align me with what you are looking for in this marketing position.
Related: Writing A Cover Letter: Tips And Examples
5. Outline the benefits of hiring you
After discussing the roles and requirements that the company is looking for, highlight why you are an excellent fit for the job role. Share tasks you completed in your previous job experience. If a company expects you to have a working knowledge of various marketing tools, show that you have previously completed projects using these tools in the past. It can help you attract potential employers and convey that you are a valuable asset.
Example: I have a proven track record of success with implementing marketing ideas in my current job role of marketing. A highlight of my time in my current job role was when my marketing ideas helped a perfume manufacturing company increase their user base by 40% and sales by 25%. Due to the positive feedback I received and the campaign's success rate, the company successfully won the marketing contract of three other companies.
Related: Top 20 Marketing Skills To Include on Your Resume
6. Share your reasons for joining the company
Share why you want to join the company and what makes you an excellent fit for the job position. You might want to include your interest in the company's growth opportunities, history or products. Share your enthusiasm to work and discuss your ability to take on challenges.
Example: Thank you for taking the time to read my cover letter. I am interested in this job role because of your company's tremendous growth opportunities. I am looking forward to hearing more details about the marketing specialist position and Horns and Habel Solutions. With a proven track record of marketing success, I am positioned to exceed your expectation in the job role and I believe I am a great fit because of my unique skill set and prior experience.
Related: A Comprehensive Guide To The Importance Of Marketing
7. End with a complimentary close and your name
You can close the cover letter like Sincerely, Best Regards, Yours Truly. Avoid a cover letter closing that is too informal. Maintaining a positive and professional tone can help you appear confident and grateful for the opportunity.
Marketing Cover Letter Example
Use this cover letter template as an inspiration when writing your cover letter for a marketing position:
[First name] [Last name]
[Phone number] | [Email address] | [City], [State] [Zip code]
Dear [Hiring manager's first name] [Hiring manager's last name]
Dear hiring manager,
[Express excitement for the job role, including the job title]. [Introduce yourself by explaining why you are the best fit, how the job aligns with your career goals and why you want to work for a specific company].
[Discuss your relevant skills, qualification and experience without repeating details present in the resume]. [Wherever possible, highlight one to two achievements backed by data and facts].
[Express your gratitude and thank the employer for their time and consideration]. [Restate your interest in moving forward with the job role].
Marketing Cover Letter Example
Use this marketing cover letter example to draft a cover letter that attracts the attention of potential employers and helps you get hired for a desirable position:
8744651248| firstname.lastname@example.org |New Delhi, 110051
21 May 2022
Dear Hiring Manager,
I am writing to express my interest in the marketing manager position at Sona Furniture. As an experienced and dedicated professional, I have been working in the marketing industry for the past five years. I firmly believe that the marketing manager position at Sona Furniture would allow me to effectively use my past experiences and soft skills to further my career in the marketing field.
In my current role as a marketing manager, I have developed product-centric promotion campaigns, which are projected to increase the company's year-on-sales figures by ₹6,00,000. I have been actively involved in the recruitment and training of our current marketing specialists. Last year, our marketing team contributed to improving our overall sales goals by 32%. While I am adept at using customer relationship management and marketing management software, I can think creatively and lead a team to build successful marketing campaigns.
I want to thank you for the opportunity and welcome you to review my resume to better understand the marketing experience and skills that I bring to this position. Please feel free to contact me with any questions.
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