How To Write A Market Research Analyst Resume (Plus Example)
A market research analyst is an employee who studies and gathers data about consumers and competitors on behalf of a company or organisation. To get this role, employees can submit a resume to a company with an open position. Understanding how to write an effective resume can help you get the market research analyst role you want. In this article, we discuss seven steps you can use to write an effective market research analyst resume and provide a template and example to help you write your resume.
Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.
How To Write A Market Research Analyst Resume?
Below are seven steps you can follow to write a market research analyst resume:
1. Research the company with the job posting
Researching the company you want to work with can help you discover important information for writing your resume. When you do this step, write down any information about the specific role such as skills and experience levels the company wants and then research the company itself. This can help you learn about the workplace culture of the company and about any additional information you may need for the role. Try researching each location where the job posting is, to ensure you do not miss any critical information for the role.
Having this information can help you customise your resume to meet the company's standards and improve the likelihood you get an invitation for an interview. It can also ensure you do not add too much information to your resume by keeping it focused only on the role and company with which you want to work.
Related: How To Become A Market Research Analyst: A Complete Guide
2. Include your contact information
Your contact information goes just beneath your name on your resume. It includes your phone number and the city and state or Union territory in which you live. You can also include a professional email address that has your first and last name and that you are comfortable using in a professional setting.
Hiring managers use this information to provide critical information you may use during the hiring process. This information may include additional documents the company wants, skill or personality tests the company uses to choose its candidates and how the company prefers you submit your resume and other documents to it.
Related: What Is A Research Analyst? (Duties And Qualifications)
3. Write a professional summary
At the top of your resume, write a professional summary to describe your key skills and qualifications for a market research analyst position. Highlight the relevant years of experience you have in market research or a similar area, such as marketing. Describe your career accomplishments or a few of your top skills, such as statistical analysis and communication. Keep your professional summary short to encourage hiring managers to continue reviewing the rest of your resume.
Related: How To Write A Resume Summary (With 30 Examples)
4. Detail your work experiences
List your previous positions in reverse chronological order, beginning with your current or most recent position. Underneath each position, provide several bullet points to describe your experience in the role, such as your primary responsibilities or accomplishments. Write five bullet points for the first position listed on your resume and three bullet points for all other positions. Start each bullet point with a strong verb and quantify your duties or accomplishments to show your impact. For example, you may write that you recommended new product packaging, which increased sales by 8% in one quarter.
Related: How To Write Experience In A Resume (With Examples)
5. List your skills
Your skills are a major section within your resume. There, you can list the specific skills that make you an excellent market research analyst. For example, many market research analysts are familiar with doing mathematical research or communicating with a team of other analysts to analyse data. When you list your skills, include both hard and soft skills. Hard skills are those you learn in your work experiences, such as how to perform competitor research, while soft skills are those you can use in any role, such as leadership or effective communication.
This section is also an excellent location you customise your resume to the company with which you want to work and the role you want. Prioritise skills noted in the job description, as these are often the most sought-after skills within the company for the role you want.
Related: Hard Skills: Definition And Examples
6. Provide your education
At the bottom of your resume, provide your educational background. List your most recent degree first. For example, if you have both a bachelor's degree and a master's degree in marketing, list your master's degree first. This can show a hiring manager the most recent education you have and allow them to determine if that meets the requirements for the job posting. Provide the name of your degree and the college or university you attended, then include the city and state or Union territory where you attended the university.
Related: How To List Education On Your Resume (With Examples)
7. Include your certifications
Some market research analysts may have certifications. If you do, then you can list them at the very bottom of your resume. These often show the particular expertise you have and allow hiring managers to determine whether your commitment to the role continues beyond your regular education. When you list certifications, name the certification and the name of the organisation from which you earned it. Then, include the date you acquired the certification or its expiration date.
Related: How To List Certifications on a Resume (With Examples)
Resume Template For Market Research Analysts
Below is a template you can use to guide you as you write your own resume:
[First name] [Last name], [Degree or certification if applicable]
[Phone number] | [Email address] | [City], [State or Union territory]
Professional Summary
[Two to three sentences that highlight your years of experience, relevant skills, education or certifications and achievements as a market research analyst.]
Experience
(For the most recent role, list 5 experience items. For previous roles, list 3.)
[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]
(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]
[Job duty]
[Job duty]
[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]
(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]
Skills
[Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]
[Degree], [Name of School or University]
[City], [State or Union territory]
Certifications (optional)
[Certification Name], [Host Organisation] - [Year completed or expiration date]
Resume Example For Market Research Analysts
Below is an example resume you can review as a comparison to your own and to help guide you:
Mishri Chitanis, Bachelor of Science in communication 1442-413133 | mishri.chitanis@email.com | Mumbai, Maharashtra
Professional Summary
Researcher with over 11 years of experience. I am searching for a role as a Market Research Analyst to fulfill the next portion of my career and can offer my expertise in mathematics and data analysis to any position for which I am chosen.
Experience
Market Research Analyst | January 2017–Current
Market Comparisons, Inc. | Mumbai, Maharashtra
Analyse customer purchasing trends by conducting focus groups to determine pricing strategies
Research competitors' marketing campaigns to determine ways to differentiate advertising and promotional efforts
Collaborate with sales managers to identify and implement new techniques to maximise revenue, resulting in a 5% sales increase
Identify and recommend strategies to reduce marketing costs, leading to $2,000 in cost savings for the department
Prepare market research reports for managers and stakeholders using spreadsheet software
Associate Market Research Analyst | March 2012–January 2017
Market Comparisons, Inc. | Mumbai, Maharashtra
Performed market research analysis using data mining to determine sales trends
Designed and distributed customer survey to 500 potential customers to gauge demand for new product
Created spreadsheets and reports to detail customer demographics, income levels and spending habits
Skills
Research | Communication | Mathematics | Data analysis | Leadership | Goal setting | Writing
Education
Bachelor of Science in communication, Western India University
Mumbai, Maharashtra
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