How To Write A Marketing Manager Resume (Template And Tips)

Updated 16 February 2023

A marketing manager oversees the marketing side of a business to expand its clientele and increase its sales. When reviewing resumes for a marketing manager position, employers look for professionals who have experience handling market research, strategies and content. By understanding the type of resume employers expect, you can prepare an informative, well-formatted one that can improve your chances of getting an interview. In this article, we explain what a marketing manager resume is, discuss the steps to write one and provide a template and example for your reference.

Please note that none of the companies, institutions or organisations mentioned in this article are associated with Indeed.

What Is A Marketing Manager Resume?

A marketing manager resume is a document detailing the candidate's professional marketing work experience. When you apply for a marketing manager position, it is necessary to include your resume with your application cover letter. The resume provides recruiters with details about your educational background and work experience in the marketing sector. It can help them determine whether you have the credentials, skills and managerial capabilities they require for the position and allow them to decide whether to advance your application to the next stage in the recruitment process.

How To Write A Marketing Manager Resume?

Consider following the steps below to write an effective marketing manager resume:

1. Provide your contact details

Write your contact details at the top of your resume. These can include your full name, educational degree, phone number, email address and location. By providing this information at the start of your document, you make it easy for recruiters to know whose resume they are reading and how to get in touch with you for the next step in the recruitment process.

2. Write your professional summary

A professional summary of two or three sentences can give recruiters a quick overview of your qualifications and accomplishments as a marketing manager. It is advisable to provide only the most essential information to keep the paragraph concise. A well-written, informative summary can create a positive first impression of your managerial abilities and encourage recruiters to read the resume further.

3. List your work experience

List your work experience concisely in the next section. Begin by writing your current or most recent position, and describe five experience items of the role, using the present tense. Next, write your previous job, including three tasks and using the past tense.

4. Include your relevant skills

In this section, mention your soft and technical skills that are relevant for the marketing position. It can help if you refer to the job advertisement to ensure you meet the employer's specific requirements. Generally, marketing managers require soft skills such as communication, interpersonal, collaboration, critical thinking, research and promotional skills. They also require technological competence.

5. Mention your educational qualifications

Many companies may require marketing manager candidates to have at least a bachelor's degree in marketing, sales, business administration, engineering or other relevant discipline. It might be necessary to have a master's degree or a doctorate for more senior managerial positions. Check the eligibility requirement in the job advertisement, and include your degree and the university or school name in the education section of your resume. You can omit the graduation date if you received your degree more than three years ago.

6. Add any relevant certifications

Possessing certifications in addition to your educational credentials demonstrates your dedication to your profession and your willingness to develop your marketing knowledge and skills. These can include professional certifications in search engine optimisation (SEO) and different areas of marketing, such as social media, pay-per-click, digital, affiliate, content and email marketing. It might increase your chances of selection for the job if you have such certifications.

Resume Template For Marketing Manager Jobs

You can use the following template as a reference for writing your resume:

[First name] [Last name], [Degree or certification if applicable]
[Phone number] | [Email address] | [City], [State or Union territory]

Professional Summary
[Two to three sentences that highlight your years of experience, relevant skills, education or certifications and achievements as a professional.]

Experience

(For the most recent role, list 5 experience items. For previous roles, list 3.)

[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]

(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]
[Job duty]
[Job duty]

[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]

(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]

Education
[Degree], [Name of School or University]
[City], [State or Union territory]

Certifications (optional)
[Certification Name], [Host Organisation] - [Year completed or expiration date]

Resume Example For Marketing Manager Jobs

You can refer to the following example when writing your resume for a marketing manager position:

Anant Kirpekar, Bachelor of Business Administration in Marketing Management
+91 62778-49017 | anant.kirpekar@email.com | Mumbai, Maharashtra

Professional Summary
Dedicated, innovative marketing manager with over seven years work experience in managing a range of marketing projects in the information technology sector. Adept at product development, distribution, SEO and integrated marketing. Seeks to use marketing expertise, sales abilities, communication skills, teamwork skills and creativity to contribute positively to the marketing department of Avishkar Enterprises.

Experience

Product Marketing Manager | 2020–Current
Silwan Corporation | Mumbai, Maharashtra

Manage a ₹15 lakh marketing budget to achieve consistent sales and ensure a 45% increase in annual revenue
Conduct in-depth market research to understand consumer requirements and preferences and improve company business goals
Nurture relationships with existing clients and expand marketing outreach to gain new clients and develop relationships with them
Execute comprehensive content marketing initiatives to increase the visibility of products and improve their market performance
Review and analyse marketing strategies of leading competitors and work on refining our business strategies to enhance our productivity

Marketing Manager | 2017–2020
Rashi Technologies | Mumbai, Maharashtra

Increased reach of marketing campaigns by 60% by implementing search engine marketing and social media marketing strategies
Developed and managed marketing materials and messaging to distinguish products in the market from those of competitors and enhance the company brand
Coordinated product delivery and distribution operations, and tracked and maintained inventory levels

Skills

Education

Bachelor of Business Administration in Marketing Management, Pande University
Mumbai, Maharashtra

Certifications

Content Marketing Certification, Content Marketing Institute - 2019
Affiliate Marketing Certification, KBA Business Institute - 2018

Tips For Writing A Marketing Manager Resume

You may find the following tips useful when writing your resume for a marketing manager position:

Use relevant keywords

Many employers use applicant tracking systems to screen resumes, inputting specific keywords in the software to facilitate the selection. These keywords can include marketing duties keywords, market segment keywords, product keywords, brand keywords and customer defining keywords. Using these in your resume can help improve your chances of getting through the first selection round, as the software can recognise the keywords and shortlist you as a fit for the job.

Include action verbs

You might make a better impression on recruiters by starting your sentences in the work experience section with action verbs to describe your tasks. These may include verbs such as achieved, expanded, engaged, established, negotiated, generated, led, improved, managed, connected, attained, coordinated and regulated. Such words provide direct information about what you did and enable recruiters to visualise your marketing work activities.

Proofread your resume

As a marketing manager, your job entails attention to detail, and you can demonstrate this by submitting a well-written and well-formatted resume. It is a good idea to scan it twice for spelling and grammatical errors and read it aloud to ensure it has the correct tone and flow. You can also run it through a grammar check program and ask a family member or colleague to review it before you submit it.