How To Write An SEO Manager Resume (With Tips And Example)
A search engine optimisation (SEO) manager works on a company's SEO strategies and implementation to increase traffic on its website. Employers hiring for this role typically look for candidates with comprehensive skills and experience in the field. Knowing how to write a compelling resume can help you display your qualifications and experience, and increase your chances of getting the job. In this article, we discuss what an SEO manager resume is, explain how to write one, give some tips and provide a template, and an example to help you create your own.
Please note that none of the companies, institutions or organisations mentioned in this article is associated with Indeed.
What Is An SEO Manager Resume?
An SEO manager resume is a document that details a candidate's information in the SEO field, and is usually the first information the employer reads about a candidate. It includes sections such as contact information, professional summary, experience, education and skills. You can also use this document to highlight your career achievements. Writing a clear and informative resume can help you show your suitability for the role to the employer.
How To Write A Resume For An SEO Manager's Role?
Here are the steps you can follow to compose your own resume for an SEO manager position:
1. Write your contact details
Start by entering your first and last name in the top left corner of the resume. You can include your latest degree next to your name. Below this, write your phone number, email address and your current location. Employers use this information to contact you, so ensure that it is accurate. If you have a professional website or portfolio, add the links to them in this section. For an SEO manager's role, you may benefit from having a website that receives high web traffic to display your expertise in the field.
Related: Free Modern Resume Templates And Examples (With Tips)
2. Add a professional summary
Enter a professional summary below your contact details. This is a brief description of your experience and expertise relating to the role. A summary is up to three sentences long and summarises your professional career aptly. For the position of an SEO manager, include your experience in working with various strategies and use numbers to explain their effectiveness. A concise yet informative summary can help ensure that the employer reads the rest of your resume.
Related: How To Write a Resume Summary (With 30 Examples)
3. Include your work experience
The next step is to describe your relevant work experience. List these in reverse-chronological order, starting with your current role at the top. Include your job title and employment dates. Below this, write the name of the company, city and state or union territory in which you worked. Detail five job duties for the latest role and three for the previous ones.
For an SEO manager's position, some duties that you can write are conducting on-page optimisation, developing SEO strategies and ensuring collaborative teamwork. Ensure to use keywords from the job description in the duties that you list. This can help the employer establish your suitability for the role.
Related: What Is An SEO Analyst? (With Skills, Duties And Salary)
4. List your skills
Create a separate section to highlight your abilities. Read the job description thoroughly and identify the keywords. Using these to identify the skills the employer requires and listing them on your resume can help you show your suitability for the job. Some abilities that may apply to an SEO manager include strong analytical skills, technical SEO skills, content optimisation and on-page, and off-page SEO. Consider including both hard and soft skills in this section.
Related: 12 Useful SEO Analysis Tools (Definition And Importance)
5. Write your educational details
The next step is to write your educational details on the document. While there is often no specific education requirements for an SEO manager, employers typically look for candidates with at least a bachelor's degree in a relevant field, such as computer science or marketing. List this information in reverse-chronological order. Mention your credentials and the name of the school in bold. Below this, write the city and state or union territory where you pursued this. Next, if applicable, list any relevant certifications you have obtained.
6. Proofread your resume
Once you have finished writing your document, check it multiple times. Reading aloud can help you identify any errors. Rectify any grammatical, factual or spelling inaccuracies, and ensure that all the information is current. Consider asking a friend or a mentor to review it. Providing a professional and meticulous resume to the employer can help display your attention to detail skills.
Related: What Is Keyword Research? And How To Do It For Best Results
Tips For Writing A Resume
Here are some tips you can follow to create an effective document that impresses the employer:
Customise your resume. Customise your resume to match the job requirements and highlight relevant skills, and experience. If you are applying for multiple jobs, ensure you customise your document for each application.
Use bullet points. Use bullet points to organise information in a legible manner. This can make it easy for the recruiter to scan your resume.
Quantify your achievements. Use specific numbers or percentages to showcase your achievements and demonstrate your effectiveness in previous roles.
Keep it concise. Keep your resume brief and include only necessary information relevant to the job.
Use keywords. Include relevant keywords from the job description on your resume. This can help applicant tracking systems read your resume and may increase your chances of getting shortlisted.
Use professional formatting. Use a professional format that is easy to read and includes clear section headings. Ensure that all the sections have equal spacing and consistent font size.
Proofread carefully. Proofread your resume carefully for errors and typos. You can also ask a friend or a mentor to review the document for errors.
Resume Template For An SEO Manager
Here is a template that you can use to write your own resume:
[First name] [Last name], [Degree or certification if applicable]
[Phone number] | [Email address] | [City], [State or Union territory]
Professional Summary
[Two to three sentences that highlight your years of experience, relevant skills, education or certifications, and achievements as a professional.]
Experience
(For the most recent role, list 5 experience items. For previous roles, list 3.)
[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]
(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]
[Job duty]
[Job duty]
[Job Title] | [Employment dates]
[Company Name] | [City], [State or Union territory]
(Strong verb) + what you did (more detail) + reason, outcome or quantified results
[Job duty]
[Job duty]
Skills
[Skill] | [Skill] | [Skill] | [Skill] | [Skill] | [Skill]
Education
[Degree], [Name of School or University]
[City], [State or Union territory]
Certifications (optional)
[Certification Name], [Host Organisation] - [Year completed or expiration date]
Example Resume For An SEO Manager
Here is an example resume that can help you write your own:
Raj Shah, MSc in computer science +91 80801 23212 | shahraj@email.com | Bengaluru, Karnataka
Professional Summary
SEO Specialist with four years of experience and a proven performance record of developing, and implementing successful SEO strategies to improve search engine rankings and increase traffic to websites. Possesses a deep understanding of search engine algorithms and leadership skills to manage, and collaborate with teams to effectively achieve common goals.
Experience
Senior SEO Specialist | November 2021–Current
Shadow Marketing Pvt. Ltd. | Bengaluru, Karnataka
Conduct keyword research analysis to identify relevant keywords and phrases to target for SEO optimisation
Optimise website content and structure to improve search engine visibility, including on-page optimisation and technical SEO tasks
Develop and execute link-building strategies to improve website authority, and increase traffic to the website
Monitor and analyse website traffic, and performance using SEO tools
Develop and manage SEO budgets, and performance metrics
Junior SEO Specialist | August 2019–October 2021
Shadow Marketing Pvt. Ltd. | Bengaluru, Karnataka
Assisted with developing and managing SEO budgets, and performance metrics
Communicated progress and results of SEO efforts to internal stakeholders, including senior leadership and other team members
Collaborated with cross-functional teams to ensure they incorporated SEO best practices into all website and marketing initiatives
Skills
Analytical thinking | Technical SEO | Content creation | Link building | Project management | Communication
Education
MSc in computer science, Ashoka Institute of Science and Technology
Bengaluru, Karnataka
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