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Social Media Executive
Mohali, Punjab
₹3,60,000 - ₹4,20,000 a year
Full-time

Job details

₹3,60,000 - ₹4,20,000 a year
Health insurance
Full-time
Mohali, Punjab

Full job description

Job Title - Social Media Executive
Location - IT Park, Mohali
Job Type- Full-Time, On-Site
Salary- 3.6 - 4.2 LPA ( Negotiable)


About Us
PAVE by Praper Media is a video editing academy dedicated to helping aspiring creators, editors, and media professionals build practical, industry-relevant skills. Through hands-on training, students learn industry-standard tools like Adobe Premiere Pro, After Effects, Photoshop, AI-powered creative tools, and essential skills in storytelling, content creation, and personal branding to build successful careers in the digital media industry.

We are looking for a Social Media Executive who can ideate, create, and execute compelling content that strengthens PAVE's brand presence, engages our audience, and drives student enrollments.

Key Responsibilities
  • Create engaging content across Instagram, YouTube, LinkedIn, and other digital platforms, including reels, short-form videos, carousels, and educational content.
  • Develop and execute content strategies to support PAVE's brand growth, engagement, and enrollment goals.
  • Serve as an on-camera creator for educational, promotional, and community-focused content when required.
  • Plan, coordinate, and execute content shoots, including ideation, scripting, shot planning, and production.
  • Collaborate with video editors, tutors, designers, and content teams to ensure high-quality content output.
  • Coordinate with students and internal departments to facilitate content shoots, gather insights, and ensure seamless execution of content projects across PAVE.
  • Research social media trends, creator economy updates, and audience insights to identify content opportunities for PAVE.
  • Build and manage content calendars for campaigns, workshops, launches, student success stories, and community initiatives.
  • Analyse content performance and optimise future content based on engagement and conversion metrics.

Requirements
  • Minimum 1-2 years of experience in Content Creation, Content Strategy, and social media management.
  • Proven experience creating content for Instagram, YouTube, LinkedIn, or similar platforms.
  • Ability to ideate engaging content concepts, unique shoot angles, and attention-grabbing hooks tailored to different platforms.
  • Strong storytelling, copywriting, and communication skills.
  • Comfortable appearing on camera and presenting content confidently.
  • Experience planning and executing content shoots from concept to delivery.
  • Good understanding of social media trends, content formats, and audience engagement strategies.
  • Basic understanding of video editing and content production workflows is preferred.
  • Highly creative, organised, and proactive.

Perks of Being Part of PAVE by Praper Media:
  • Access free, unlimited therapy sessions because mental health always comes first.
  • Benefit from a flexible holiday policy that supports a healthy work–life balance.
  • Enjoy comprehensive health insurance coverage for you.
  • Enjoy paid birthday leave so you can truly celebrate your special day.
  • Celebrate team achievements with fun month-end parties and engaging team gatherings.
  • Build your career with us through a strong promote-from-within culture that recognizes great work.

For queries and applications, contact us at:
Email: hr@praper.in
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