We are in the most competitive job market in a generation, with fewer available workers than openings. Resignations are at record highs and employers are worried the trend will continue. While company leadership is facing employee churn, they are also having to address human resources (HR) and recruitment teams who are experiencing increased burnout rates due to leaner resources, tighter budgets and a pressing need to fill seats. Add to this a seismic shift in employee expectations about their work — what Indeed calls the “Great Realization” — and employers are coming to understand that they need to change what they have been doing to attract, engage and hire talent.
Building a data-driven approach to campaign planning and performance
In the face of this push for transformation, what new strategic approaches can help employers rise to the challenge? Indeed Hiring Insights, now available to all employers using Indeed, is a self-service tool designed to provide data, analytics and trend reporting to make your business — and your job posts — more competitive in today’s race to reach quality candidates.
Now, not only can employers optimize for objective-based hiring campaigns when advertising with Indeed, but they also have access to Hiring Insights. This broad upgrade allows recruiters to execute, optimise and manage job posts across our extended network of Indeed, Glassdoor and Indeed’s Trusted Media Network — all from one campaign experience.
In a tight hiring race, company leaders recognise that every step matters and the competitive push to reach top talent first demands forward-thinking investments. Analysing meaningful data to actively inform campaign strategy is a powerful planning method. Hiring Insights builds on-demand, custom reports from billions of data points gleaned from 6.37 crore unique visitors per month¹ to Indeed's website, and 22.5 crore resumes and 2.5 crore worldwide job posts in our proprietary database. These reports equip talent professionals with the latest insights into labour market trends, talent pools, jobseeker interests and competitive intelligence across 27 global markets.
Planning strategy and optimising results with focused data and analytics
Armed with these custom insights, talent leaders can plan more informed strategies. Recruiters can revisit, re-evaluate and optimise hiring campaigns with an eye on today’s workforce needs and how to make job posts more competitive. Users can even dig into potential candidates’ recent search terms, optimising job descriptions based on what target applicants are looking for right now.
In addition to understanding the broader talent and hiring landscape, Hiring Insights reports provide a path to discovering and addressing employers’ questions about unique hiring challenges. For example, where is your talent located? Who else is competing for these quality candidates? How can you best reach jobseekers?
Essentially, Hiring Insights offers tools to help recruiters better understand and respond to the real-time hiring landscape, revealing the ratio of jobs to jobseekers in a specific location to determine where to focus hiring outreach or how to allocate budgets. Hiring Insights reports can reveal applicants’ preferred devices — and even their top search terms and employers by click rate. The platform also helps recruiters plan and deliver a recruitment message optimised for success by weaving in trending search terms for a given target audience to make job posts more discoverable. That kind of data is crucial to focusing hiring outreach, allocating budgets and developing plans for making job posts more discoverable to the target audience.
Today’s dynamic hiring market demands efficiencies and outcomes that give organizations a critical advantage. Indeed Hiring Insights provides a powerful way for talent acquisition leaders to focus recruitment strategies through real-time data and analysis. By effectively reaching the right talent pool in the right ways, HR and recruitment teams can rise to meet today’s labour force challenges while building a better, more engaged candidate pipeline. And that’s a strategy to put companies ahead in the hiring race.
Learn what it takes to optimise your recruitment campaigns. Get your Indeed Hiring Insights report here.
Article Sources
¹ Comscore, Unique Visitors [Dec. 2021]
