Indeed Impact Stories: How Indeed and Glassdoor Helped Maersk Build a Strategic Employer Brand

Indeed Impact Stories brings you firsthand accounts from companies thriving in today's dynamic hiring landscape. In each installment, we speak with leaders and talent acquisition professionals who share their strategies, challenges, and ultimately, their success stories powered by Indeed. Gain valuable insights and learn how to maximise your own hiring efforts.

In this episode, Nilesh Rebello, Employer Branding & Talent Attraction Manager for IMEA at A.P. Moller – Maersk, shares how the company is shaping a more authentic and compelling employer brand—one that’s grounded in employee experience and powered by data.

Turning Insights into Strategy

Nilesh highlights the impact of using Glassdoor’s employer branding metrics to spark meaningful internal conversations around Maersk’s talent strategy. These insights have helped the team better understand how the company is perceived, both internally and externally, and guide their efforts to build a more resonant brand.

He also shares how the features of the Indeed + Glassdoor Employer Branding Hub—including tools within Indeed Premium Company Pages and the Glassdoor Enhanced Profile—have enabled Maersk to monitor reviews, track employee sentiment, and turn feedback into action.

Looking Ahead: A Strategic Partnership

But it’s not just about the data. Nilesh also talks about the ongoing collaboration between Maersk and the teams at Indeed, working together to uncover emerging trends, explore new opportunities, and shape the future of Maersk’s employer brand.

Together, they’re building more than just a brand—they’re building trust, relevance, and a strong foundation for future growth.