marketing iron steel jobs

JOB DESCRIPTION

Position: Retail Sales & Marketing – Structural Steel Products

Products: H-Beam, M.S. Beam, M.S. Channel & M.S. Angle.
Department: Sales & Marketing
Industry: Steel / Structural Steel
Location: As per business requirement

Job Summary

Responsible for developing and managing retail sales of structural steel products including H-Beam, M.S. Beam, M.S. Channel and M.S. Angle. The role involves dealer/distributor development, direct customer sales, market development, order generation, collection follow-up and achievement of sales targets.

Key Job Responsibilities

• Retail Sales & Business Development
• Generate sales of H-Beam, M.S. Beam, M.S. Channel and M.S. Angle through retail and direct sales channels.
• Develop new customers, dealers, distributors, fabricators, contractors and institutional buyers.
• Achieve monthly annual sales targets for assigned products and territory.
• Identify new markets and business opportunities for structural steel products.
• Dealer & Distributor Management
• Appoint and develop new dealers/distributors in assigned territory.
• Maintain strong relationships with existing dealers and channel partners.
• Regularly visit dealer shops, stockyards and customer locations.
• Monitor dealer-wise sales, stock position, outstanding payments and future requirements.
• Support dealers in increasing product movement and market penetration.
• Market Development
• Conduct regular market visits to understand demand, pricing, competition and customer requirements.
• Identify major projects, construction sites, industrial projects, fabrication units and infrastructure projects.
• Develop business opportunities with builders, contractors, fabricators and project companies.
• Collect market intelligence regarding competitor products, prices, schemes and customer preferences.
• Customer Relationship Management
• Maintain professional relationships with existing and prospective customers.
• Understand customer requirements regarding size, specification, quantity, delivery and pricing.
• Provide product information and technical details wherever required.
• Resolve customer complaints and coordinate with internal departments for timely solutions.
• Order Generation & Sales Coordination
• Generate enquiries and convert them into confirmed orders.
• Prepare quotations and negotiate commercial terms within approved company guidelines.
• Coordinate with Production, Dispatch, Logistics, Stores and Accounts for timely order execution.
• Monitor order status from booking to dispatch and delivery.
• Product Sales Responsibilities
• Promote and sell:
• H-Beam
• M.S. Beam
• M.S. Channel
• M.S. Angle
• Develop product-wise sales strategies based on market demand.
• Promote appropriate sizes and sections according to customer/project requirements.
• Ensure proper communication of product specifications, availability and delivery schedules.
• Pricing & Competition
• Monitor daily/weekly market prices of structural steel products.
• Track competitor pricing, discounts, credit terms and market schemes.
• Provide regular market feedback to management.
• Negotiate prices and commercial terms within the approved authority limits.
• Payment & Outstanding Collection
• Follow up with customers and dealers for timely payment.
• Monitor customer outstanding and credit limits.
• Coordinate with Accounts for collection and reconciliation.
• Ensure sales are made in accordance with approved credit policies.
• Sales Planning & Reporting
• Prepare daily/weekly/monthly sales plans.
• Submit daily sales and market visit reports to management.
• Maintain customer and dealer databases.
• Prepare sales forecasts and product-wise sales reports.
• Analyze achievement against monthly and annual targets.
• Market Visit & Field Activity

· Conduct regular field visits to dealers, retailers, fabricators, contractors and project sites.

· Identify upcoming construction and industrial projects.

· Generate leads and maintain continuous follow-up until order conversion.

· Ensure adequate market coverage in the assigned territory.

• Dispatch & Delivery Coordination

· Coordinate with dispatch and logistics teams to ensure timely delivery.

· Follow up on vehicle placement and delivery schedules.

· Address delivery-related customer issues.

· Maintain coordination between customer, transporter and plant.

• Sales Target & Performance

· Achieve assigned sales volume and revenue targets.

· Improve customer acquisition and retention.

· Increase market share and product penetration.

· Develop long-term business relationships and repeat orders.

Key Performance Indicators (KPIs)

· Monthly sales volume and revenue

· Target achievement %

· New dealer/customer development

· Dealer-wise sales growth

· Market coverage and field visits

· New project/customer enquiries

· Order conversion ratio

· Collection efficiency

· Outstanding control

· Customer retention

· Product-wise sales growth

Preferred Qualification & Experience

• Graduate in any discipline; MBA/PGDM in Sales & Marketing will be preferred.
• 3–15 years of experience in steel, structural steel, building materials or construction-related sales.
• Experience in selling H-Beam, M.S. Beam, M.S. Channel, M.S. Angle and other structural steel products will be preferred.
• Strong dealer/distributor network and knowledge of the local steel market will be an advantage.
• Good communication, negotiation and relationship-management skills.
• Willingness to travel extensively within the assigned territory.

Desired Skills

• Retail & channel sales
• Dealer/distributor development
• B2B/B2C sales
• Market intelligence
• Negotiation skills
• Customer relationship management
• Collection follow-up
• Sales planning and reporting
• Competitor analysis
• Strong field-sales orientation

Pay: ₹40,000.00 - ₹100,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance

Work Location: In person