marketing jobs in Calicut, Kerala

A. Role Objective

Assist in monitoring the marketing activities and carry out the marketing activities in the store to ensure the achievement of overall sales target.

B. Primary Responsibilities

Marketing Plan

· To assist in creating the business development plan for the assigned store in consultation with the MHQ Marketing team.

· To create individual business development targets for marketing executives and ensure that overall targets are met.

Functional Responsibilities

• Responsible for achieving sales targets set by the organization and generate revenue through the Marketing Team.

· Assist in supervising all marketing MTMs and motivate, manage and train the subordinates to close the target.

· Drive new customer acquisition in coordination with Marketing and Sales team.

· Conduct follow ups on all addresses collected from prospective customers, DNF Data & other related businesses (wedding related agencies, event management, beauty salons, etc.)and build a good relationship to generate leads.

· Collect leads from marketing executives/Sales team and other different sources of prospective weddings and develop a database of potential customers to report to superiors.

· Verify reports of the marketing staff and cross check the authenticity by making follow up calls to the prospective customers.

• Invite potential customers(leads)/existing customers to the Store, to whom the marketing employee has already met; for exhibitions, promotional events/campaigns, etc.

· Monitor the visits of the Marketing Executives through GPS tracking and verify the entry of leads into the CRM software regarding the client visits.

· Provide guidance and resolve queries of Marketing Executives and is responsible for their movements.

· Assist in visiting high net worth customers to convince them to make purchases from Malabar.

· Review leads from different sources of prospective weddings & advances and update the Showroom Heads on the same.

· As part of the CSR initiative of stores, check the eligibility of applicants to various charitable schemes introduced by the organization.

Marketing

· Understand the creative requirements of the store and inform superiors and make necessary arrangements.

· Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas.

· Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution,tracking, generating leads and analyzing outcomes).

· Assist in monitoring hoardings by collecting relevant information from Marketing Executives and manage BTL expenses.

· Make necessary arrangements to replace the damaged hoarding boards.

• Network with major industry players and gather information on competitor’s marketing strategy and their activities and update superiors with current market situation.
• Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.

· Coordinate for all events, campaigns, exhibitions at regional and store level.

· Ensure and measure the effectiveness of community marketing.

Internal Process

· Generate marketing MIS reports to monitor and analyze market trends, campaign-based expenses, and activities done.

· Analyze call center reports to understand the feedback from prospective customers and manage customer inquiries.

People development

· Identify learning needs of team and self and provide requirements to L&D team

· Ensure completion of mandatory training programs for self and team

· Drive a performance driven culture in the team by timely monitoring, review of performance and feedback to the team members.

Pay: ₹30,500.00 - ₹45,000.00 per month

Benefits:

• Food provided

Work Location: In person