Job details
Pay
- ₹20,000 - ₹50,000 a month
Job type
- Full-time
Location
Full job description
Performance Marketing Executive
Shelf Merch
Location
Hyderabad
About Us
Shelf Merch is a fast-growing merchandise and print-on-demand platform helping brands create impactful employee onboarding kits, corporate gifting, personalized merchandise, event giveaways, and branded experiences across domestic and international markets.
We work with companies to simplify merchandise sourcing, production, fulfillment, and delivery through a scalable and creative platform.
Role Overview
We are looking for a creative and data-driven Performance Marketing Executive to manage and optimize digital marketing campaigns focused on lead generation, brand awareness, and customer acquisition.
The ideal candidate should have hands-on experience with paid advertising platforms, campaign optimization, analytics, and growth marketing strategies.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other digital platforms
- Generate qualified B2B leads for corporate gifting, merchandise stores, onboarding kits, and branding solutions
- Monitor campaign performance and optimize based on ROAS, CPL, CTR, and conversions
- Manage audience targeting, retargeting, and lookalike campaigns
- Coordinate with design and content teams for ad creatives and landing pages
- Track website traffic, conversions, and funnel performance using analytics tools
- Conduct A/B testing for creatives, ad copies, and campaign strategies
- Prepare weekly and monthly performance reports with insights and recommendations
- Stay updated with digital marketing trends and platform updates
- Support SEO, email marketing, and growth marketing initiatives when required
Required Skills & Qualifications
- 1–4 years of experience in performance marketing or digital marketing
- Hands-on experience with:
o Meta Ads Manager
o Google Ads
o LinkedIn Ads
o Google Analytics
o Google Tag Manager
- Strong understanding of lead generation and conversion optimization
- Experience in campaign budgeting and performance analysis
- Knowledge of pixel setup, tracking, and remarketing
- Good communication and analytical skills
- Experience in B2B or e-commerce marketing is preferred
Preferred Candidate Profile
- Creative mindset with strong analytical thinking
- Performance-focused and growth-oriented
- Ability to work in a fast-paced startup environment
- Passion for branding, marketing, and digital growth
- Strong attention to detail and execution
What We Offer
- Opportunity to work with fast-growing brands and campaigns
- Exposure to global merchandise and e-commerce operations
- Creative and collaborative work environment
- Career growth opportunities in digital and growth marketing
- Performance-based incentives
Employment Type
Full-Time
Department
Marketing
Experience
1–4 Years
Industry
Corporate Merchandise | E-commerce | Branding | Print-on-Demand | Corporate Gifting
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person