AI Growth Marketing Executive

We are looking for a passionate, result-driven, and future-ready Digital Marketing Executive to join our team. You will be responsible for planning, executing, and optimizing our online marketing strategies across various channels — including social media, email, SEO, paid advertising, and the rapidly evolving landscape of AI-powered search and content discovery.

Key Responsibilities

• Conduct on-page and off-page SEO to improve website rankings across traditional and AI-driven search engines
• Implement Answer Engine Optimization (AEO) strategies to ensure brand content appears in AI-generated answers, featured snippets, and voice search results
• Execute Generative Engine Optimization (GEO) practices to optimize content for AI tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot
• Plan and execute digital marketing campaigns across Facebook, LinkedIn, Instagram, Google, and emerging AI-native platforms
• Manage and optimize Google Ads and Meta Ads with a focus on performance and ROI
• Run A/B tests on ad creatives, landing pages, and email subject lines to improve conversion rates
• Manage and grow the company's social media presence with a mix of human-led storytelling and AI-assisted content production
• Use AI writing and creative tools (e.g., ChatGPT, Jasper, Canva AI, Adobe Firefly) to accelerate content creation without losing brand voice
• Coordinate with design and content teams to develop creatives and campaign assets
• Develop content structured for machine readability — FAQs, schema-rich formats, summaries, and authoritative lists that AI systems prefer to cite
• Run email marketing campaigns, build automation flows, and track performance
• Leverage AI-powered personalization and segmentation in email and CRM workflows
• Track, analyze, and report on campaign performance using Google Analytics (GA4), Search Console, and AI-enhanced dashboards
• Monitor brand visibility in AI-generated search results (SGE, Perplexity, Gemini) and measure GEO/AEO performance

Requirements

• 1-2 years of hands-on experience in digital marketing
• Working knowledge of Google Ads, Meta Ads, SEO, email marketing, and social media platforms
• Familiarity with AEO and GEO concepts — understanding how AI engines surface and rank content
• Experience with tools like Google Analytics (GA4), Search Console, Semrush / Ahrefs / Ubersuggest
• Hands-on experience with AI productivity tools such as ChatGPT, Google Gemini, or equivalent for content, research, and campaign ideation
• Basic understanding of structured data and schema markup for AI-readability
• Basic understanding of CMS
• Strong written and verbal communication skills
• Ability to manage multiple campaigns and deadlines simultaneously

Good to Have

• Knowledge of marketing automation tools like Zoho Campaigns, Mailchimp, or HubSpot
• Experience with prompt engineering for marketing use cases (content creation, ad copy, audience research)rework
• Familiarity with voice search optimization and conversational content strategies
• Google, Meta, or HubSpot AI Marketing certification(s) is a plus
• Understanding of B2B/B2C marketing funnels, particularly in SaaS or IT services contexts
• Exposure to AI-driven analytics platforms or predictive campaign tools

Benefits

• Competitive salary based on experience
• Exposure to diverse marketing campaigns, cutting-edge AI tools, and modern growth strategies
• Creative freedom and ownership of projects
• Opportunities for growth, learning, certifications, and upskilling in AI marketing
• Flexible work environment and a collaborative, innovation-driven team culture
• Work at the intersection of traditional digital marketing and the next generation of AI-powered search

Pay: ₹260,000.00 - ₹300,000.00 per year

Application Question(s):

• How many years of experience do you have using Canva (including its AI features) to create and schedule social media content for Facebook and Instagram?
• What is your current fixed annual CTC (in INR)?
• What are your minimum expected annual CTC expectations (in INR)?
• What is your official notice period?
• What is your location?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: In person