Digital Marketing Specialist

Magnet Brains Software Technology Pvt. Ltd

4.7 out of 5 stars

Bhopal, Madhya Pradesh

₹3,00,000 - ₹8,00,000 a year

Job details

Pay

₹3,00,000 - ₹8,00,000 a year

Job type

Full-time

Location

Bhopal, Madhya Pradesh

Full job description

Digital Marketing Specialist – Performance Marketing

Location: Bhopal, Madhya Pradesh
Experience: 2–5 Years
CTC: Up to ₹8 LPA

About the Role

We are looking for a results-oriented Digital Marketing Specialist – Performance Marketing to drive lead generation, customer acquisition, and business growth through paid marketing campaigns for our SaaS products.

Key Responsibilities

Plan, execute, and optimize Facebook/Meta ad campaigns.
Create high-converting ad creatives, copies, hooks, and campaign concepts.
Develop and scale UGC-style advertising campaigns.
Leverage AI tools to improve ad creation and campaign performance.
Monitor campaign performance and optimize key metrics such as CTR, CPC, CPL, CPA, ROAS, and Conversion Rate.
Collaborate with cross-functional teams to achieve marketing and business goals.

Required Skills

2–5 years of hands-on experience in Performance Marketing.
Strong expertise in Facebook/Meta Ads Manager.
Proven experience in lead generation and campaign optimization.
Understanding of ad copywriting, audience targeting, and conversion optimization.
Experience with UGC-style creatives and performance-focused campaigns.
Familiarity with AI tools for marketing and content creation.
Strong analytical and problem-solving skills.

Preferred