Content Writer: What is the cost of hiring?
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Content Writer: What is the cost of hiring?
As of July 2022, the average number of jobseekers per content writer jobs in India is 42.
Content Writer: What is the cost of hiring?
As of July 2022, the average number of jobseekers per content writer jobs in India is 42.
Why Hire A Content Writer?
Excellent content writing can raise the interest of customers in your business or product. Sales conversions can be increased by increasing website traffic, lowering bounce rates, and lengthening average page visits for potential customers. Content writers can write on a variety of subjects. Apart from marketing campaigns, content also educates consumers. Thus, an excellent content writer can assist with a lot of things.
Contributions of a great content writer:
- Write compelling blog posts, articles, site material, podcast scripts, etc.
- Boost your social standing to grow your business.
- Take your advice and tips and turn them into excellent content.
- Ensuring quality, clarity, and consistency of the client’s brand among the consumers.
Deciding between a full-time vs freelance content writer
Content is the key to marketing and branding. Many companies like to hire a full-time content writer, whereas some companies hand over this responsibility to an expert freelance copywriter. If a company is going to start a new website, rebrand the business or write a regular blog then a full-time content writer can be a perfect solution. A full-time content writer may better understand the company’s insight about the brand and present it well. Consistency in the content can drive the sales and growth of the company.
A small business with less budget can hire a freelance copywriter on a project basis. For instance, when launching a new product, a company may need a series of blogs or articles. This need for extra content for a short period of time can be nicely dealt with by a freelance content writer. Hiring a freelance copywriter can save a lot of money and give you more flexibility. Freelance content writers can give personalised service based on the project’s needs.
What are the different types of content writer?
Content writers do a variety of things. They help to create content that resonates with the target market, improve the SEO performance of the content, and find resources to produce quality content. These different types of content writers can assist with the content:
- Blog Writer: A blog writer is skilled at making difficult subjects seem approachable. They are committed to produce effective content that is engaging. Bloggers use their natural curiosity to seek out and gather informational resources to support their posts. A blog writer handles articles, blog posts, interviews, and research articles. They also have SEO expertise.
- Brand Journalists: They are born storytellers. They excel in long-form of content and human-interest stories. They are ideal to write brand stories, interviews, customer stories, press releases, and company bios. Furthermore, they always show the brand in a positive light. Their engaging stories can hook the readers.
- Copywriter: They are creative enough to connect blocks of information, and present the most complex content with ease. They mostly write website copy, infographics, traditional print media, product descriptions, and sales collateral. Copywriters are creative, curious, and analytical. They speak the language of your brand.
- Technical Writer: A technical writer excels at simplifying complex technical content for non-technical readers. They give thorough explanations of technology, including how to use it, how to make it, as well as the steps, parts, internal workings, and mechanics. They are ideal to write How-tos, guides, FAQs, instructions, manuals, and UX messaging.
- Social Media Writer: To ensure the success of their material, social media writers stay abreast of the constantly evolving features and algorithms of social platforms. They write a punchy copy with clever hashtags that is technical and fast-paced.
Where to find a content writer?
To find the right content writer for your business, try different recruiting strategies like:
- Hire from content writing websites: Consider hiring from other content writing websites like writing studio, Upwork, Express writers, Word Agents, Scripted, and many others.
- Put up flyers: Hanging posters in areas where job postings are frequent can draw applicants. Post about your situation outside the building if your firm is in a busy area.
- Referrals: Ask your current content writers for referrals. Offer them a referral amount to get their colleagues and friends to your company. Current employees always have a vast source of resources.
- Job portals and social media: To reach a large audience, place ads on job-search websites like Monster, Glassdoor, ZipRecruiter, and others. Use social media platforms like LinkedIn and Facebook to advertise open content writer positions.
Post your job online: Try posting your content writer job on Indeed to find and attract quality content writer candidates.
Skills to look for in a great content writer
Anyone can claim to be a content writer in this digital age. However, a great Content Writer candidate should have some skills that they need to dominate.
A great content writer candidate will have the following skills, attributes, and work experience that reflects:
- A bachelor’s degree or higher in journalism or technical writing;
- Excellent grammar and good SEO knowledge. SEO-friendly titles and text are important to reach the top of the search results.
- A substantial body of writing samples;
- Collaborative while still offering suggestions on how to approach the content. This needs strong research skills to provide credibility to the content.
- Capability of crafting the content in the precise tone and style desired. Every type of content needs different styles of writing.
- Clarity in communication regarding the scope of the work.
Writing a content writer job description
A thoughtful job description is critical to finding qualified content writer candidates. A content writer job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the preferred skills for the position.
When writing your job description for a content writer, consider including some or all of the following keywords to strengthen the visibility of your job posting. According to Indeed data, these are the most popular search terms leading to clicks on content writer jobs:
- Content writer
- Content writer work from home
- Fresher content writer
- Content writing
- Writer
- Freelance content writer
- Online typing
- Freshers job vacancy
Interviewing content writer candidates
Strong candidates for content writer positions will be confident answering questions regarding:
- Using long-tail and short-tail keywords for SEO. SEO expertise to help to rank the content on top of the search result.
- Information about their portfolio items. Knowing the writer’s expertise in some specific domains.
- The type of writing style that they prefer. The type of tone they use to make the content engaging.
- Researching abilities and resources they use to write the content. The capability of the writer to present credible content.
- Their ability to incorporate feedback and edits as per client suggestions. It shows their receptiveness.
Need help coming up with interview questions? See our list of content writers interview questions for examples (with sample answers).
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
