Marketing Manager: What is the cost of hiring?
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Marketing Manager: What is the cost of hiring?
As of July 2022, the average number of jobseekers per marketing manager jobs in India is 28.
Marketing Manager: What is the cost of hiring?
As of July 2022, the average number of jobseekers per marketing manager jobs in India is 28.
Why hire a marketing manager?
A marketing manager seeks to drive business growth and increase brand awareness through effective marketing efforts. They conduct market research to identify target audiences and create marketing campaigns and materials while analysing relevant data and metrics.
Contributions of a great marketing manager:
- Develop and implement marketing strategies that align with the company’s business goals and objectives
- Collaborate with other teams within the organisation to support marketing activities and ensure a consistent brand message
- Manage budgets and resources to ensure that marketing efforts are efficient and effective
Deciding between a full-time vs freelance marketing manager
When deciding between hiring a full-time and a freelance marketing manager, you should consider on the full extent of your marketing needs.
A full-time marketing manager can be a great fit if you have multiple products and projects that require long-term marketing efforts. As a salaried employee, they will be on-site and available for working hours and can provide you with a more hands-on approach towards marketing.
However, you can opt for a freelance marketing manager if you are looking for a cost-effective option. You can hire them on a project-by-project basis and do not need to provide them with a fixed salary or other benefits. While a freelance marketing manager may have a flexible schedule and might be available for shorter periods of time, they can have a more diverse range of experiences and skills, which can be beneficial for certain projects.
What are the different types of marketing managers?
There are several different types of marketing managers, depending on the industry and the specific role. Some common types of marketing managers include:
- Product marketing manager: They focus on developing and implementing marketing strategies for a specific product or product line.
- Brand manager: A brand manager oversees the overall branding and marketing efforts for a company or product.
- Digital marketing manager: They specialise in marketing efforts using digital channels, such as social media, email, and website.
- Event marketing manager: They plan and execute marketing campaigns for events, such as conferences and trade shows.
Where to find a marketing manager?
To find the right marketing manager for your business, try different recruiting strategies like:
- Attend job fairs and networking events in your industry: This can be a great way to meet potential candidates in person and learn more about their skills and experiences.
- Conduct placement drives in colleges: This can help you to reach a larger pool of potential candidates interested in starting their careers in the marketing industry.
- Reach out to your professional network: Your network can often provide you with talented candidates who are well-recommended and have a proven track record in the industry.
Post your job online: Try posting your marketing manager job on Indeed to find and attract quality marketing manager candidates.
Skills to look for in a great marketing manager
A great marketing manager candidate will have the following skills, attributes, and work experience that reflects:
- In-depth knowledge of marketing principles and strategies
- Creative thinking and innovation
- Excellent organisational and project management skills
- Strong communication and leadership skills
- Ability to make data-driven decisions about resource allocation
Writing a marketing manager job description
A thoughtful job description is critical to finding qualified marketing manager candidates. A marketing manager job description includes a compelling summary of the role, a detailed list of duties and responsibilities, and the preferred skills for the position.
When writing your job description for a marketing manager, consider including some or all of the following keywords to strengthen the visibility of your job posting. According to Indeed data, these are the most popular search terms leading to clicks on marketing manager jobs:
- Marketing manager
- Marketing
- Digital marketing
- Manager
- Fresher
- Sales manager
- 12th pass
- Freshers job vacancy
- Digital marketing manager
- Sales and marketing
Interviewing marketing manager candidates
Strong candidates for marketing manager positions will be confident answering questions regarding:
- Experience in the marketing industry
- Previous examples of successful marketing campaigns
- Use of market research and customer segmentation to inform marketing strategies
- Approach towards branding and positioning
- Ability to work with budgets and financial data
Need help coming up with interview questions? See our list of marketing manager interview questions for examples (with sample answers).
*Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.
