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Brand Manager Job Description: Top Duties and Qualifications

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Brand Manager job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Brand Manager
  • Senior Brand Manager
  • Digital Brand Manager
  • Brand Marketing Manager
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Brand Manager Job Description Examples:

Example 1

The ideal candidate will be responsible for growing revenue through digital media by designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. Build and lead a project team by assigning responsibilities, setting expectations, and providing guidance. Foster collaboration and effective communication among team members.

Responsibilities

  • Good skills in Brand Strategy Development, Developing and implementing brand strategies.
  • Handling the digital marketing campaigns through all areas of the project life cycle.
  • Collaborate with cross-functional teams, including product development, design, and marketing.
  • Ensure that the products align with the brand's values, positioning, and target audience.
  • Clearly understand and implement digital marketing campaigns which fit client needs.
  • Creating marketing plans, defining campaign objectives, identifying target audience segments, and coordinating with marketing teams to implement campaigns effectively.
  • Provide analytical reporting of campaigns to stakeholders
  • Well Versed with Canva, Creatives - Brand Positioning
  • Skills in Cross-Functional Collaboration, Market Analysis and Monitoring, and Brand Performance Tracking.
  • DM Strategy for different industries
  • Develop a comprehensive project plan, including defining project goals, objectives, scope, deliverables, and timelines.
  • Facilitate effective communication among project team members, stakeholders, and other relevant parties.

    Qualifications

  • Bachelor's degree or equivalent
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
  • Experience with SEO and SEM Strong written, verbal and collaboration skills
  • Excellent Multitasking skills and team collbration.
  • Work from the Hyderabad office only.

    Job Type: Full-time

    Salary: ₹450,000.00 - ₹550,000.00 per year

    Benefits:
  • Cell phone reimbursement
  • Commuter assistance
  • Flexible schedule
  • Health insurance
  • Internet reimbursement
  • Leave encashment
  • Life insurance
  • Paid sick time
  • Provident Fund
    Supplemental pay types:
  • Overtime pay
  • Performance bonus
  • Yearly bonus



    Experience:
  • total work: 1 year (Preferred)

    Ability to Relocate:
  • Jubilee Hills, Hyderabad, Telangana: Relocate before starting work (Preferred)


    Work Location: In person

    Speak with the [phone number]

    • Example 2

    Designation -Brand Manager

    Job description

    Roles and Responsibilities

  • You should have relevant experience in Brand growth, Product growth, Product Packaging.
  • Must have worked on Brand Communication, positioning Social Media presence and growth
  • Should have relevant experience in New Product Launch, New Brand Development, and New Range launch.
  • Should have took Consumer Insights and relationship management
  • Market research for new opportunities
  • Optimizing existing models
  • You should have relevant experience in Brand growth, Product growth, Product Packaging.

    Desired Candidate Profile

  • Must come from colour cosmetics/makeup experience
  • Must come from colour cosmetics/makeup experience
    age and equally launch products in the market.

    Industry -FMCG/Cosmetic

    Experinece - 10 years +

    Location - Kirti Nagar, New Delhi

    Qualification - Graduate

    Salary -No Bar for Right Candidate

    Job Type: Full-time

    Salary: ₹1,000,000.00 - ₹2,000,000.00 per year

    Schedule:
  • Day shift
    Supplemental pay types:
  • Yearly bonus

    Ability to commute/relocate:
  • New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Master's (Preferred)

    Experience:
  • total work: 8 years (Required)
  • Branding: 2 years (Required)

    Speak with the [phone number]

    • Example 3

    Experience: +1 years and more
    Please note we require candidate with agency experience- worked in a

    Marketing and PR Firm.

    Job Description:

    An experience Marketing Consultant specializing in F&B, FMCG, Fashion, Health

    & Fitness

    Roles & Responsibilities:

  • Reaching out to influencers

  • Planning & Execution

  • Event Organization

  • Create awareness of and develop the brand you’re working on.

  • Marketing Plans

  • Source and Secure Sponsorship

  • Maintain and Update Database

  • Marketing Strategy

  • Track ongoing campaigns and events

  • Oversee and manage brands

  • Promotional Activities

    Job Location: Opera House, Mumbai

    Working Hours: 10am to 6:30pm

    Working Days: Monday to Friday

    Leave Policy: Bank Holidays and 9 paid leaves

    Job Type: Full-time

    Salary: ₹500,000.00 - ₹1,000,000.00 per year

    Schedule:
  • Day shift

    Ability to commute/relocate:
  • Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • total work: 1 year (Preferred)

    Speak with the [phone number]

    • Example 4

    Job brief
    We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

    Responsibilities
  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to “take action”
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand’s direction, choices and tactics

    Requirements and skills
  • Proven working experience as Brand Manager or Associate Brand Manager
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field

    Job Types: Full-time, Regular / Permanent

    Salary: ₹540,000.00 - ₹780,000.00 per year

    Benefits:
  • Commuter assistance
  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund
  • Work from home
    Schedule:
  • Day shift
  • Fixed shift
  • Monday to Friday

    Ability to commute/relocate:
  • Bengaluru, Bengaluru - 560071, Karnataka: Reliably commute or planning to relocate before starting work work: 4 years (Preferred)

    • Example 5

    Our Expectations from YOU as a BRAND Manager

    As a Brand Manager you are confident of possessing skills of analysis and creativity to implement your own ideas independently and are required to be passionate and focused on achieving the Company’s Annual Goals and Targets.

    Large-scale marketing strategies are to be developed and presented by you to your allocated clientele as well as advertising strategies, including both print and digital media would also required to be presented.

    Your day-to-day responsibilities include but are not limited to, oversight, analysis, research, strategy, brand management, supervision, monitoring, planning & execution, coordination, assistance and management with the goal of improving a company's/brands reputation in its target market.

    Detailed Job Responsibilities:

  • Plan, implement and execute successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion and advertising).
  • Strategize and contribute to the annual Brand planning process.
  • Set Brand planning calendar, coordinates cross-functional activities and planning process, manages timelines, and ensures timely completion of all deliverables.
  • Lead the development of strategies and objectives for building and executing year-round brand engagement through various offline, online, electronic and other marketing vehicles.
  • Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
  • Collaborate with departments in the Company for specific strategies/actions for clients.
  • Represents the company and provides support as needed at various trade shows and conventions.
  • Pitch for new clients
  • Plan and execute events and promotions
  • Provide reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
  • Performs other duties as necessary to support the objectives of the company.

    · Prepare and continuously update a customized a Offline and Online Marketing calendar for every allocated client

    · Identify, analyse, shadow the competitors and their activities and build strategies around the same to stay ahead in the market and share the research findings presentation

    · Collect insights and consumer patterns of all clients handled by you - both online and offline and work out improvised ideas that work well with TG, based on metrics

    · Ideate new and out of the box concepts and suggest campaign ideas with an understanding of competitor landscape, insights and the market

    · Ensure error free , quality and timely delivery as promised to the clients

    · You will be responsible for the online output ensures right brand portrayal

    · Attending the needs of the client and continually seeking ways to add value to the client-agency relationship.

    · Responsible for planning, organizing, managing and executing projects from beginning to end.

    · In time Responsible for leading the team, developing creative guidelines and directing creative work

    · Responsible for inculcating the right office culture as specified by the management and HR

    · Required to oversee not only the creative process, but in selling ideas and concepts to clients.

    · Providing the Creative team with a clearly defined brief of the client that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable and that will promote the idea most effectively.

    Job Types: Full-time, Regular / Permanent

    Salary: ₹240,000.00 - ₹480,000.00 per year

    Schedule:
  • Day & Branding: 2 years (Preferred)

    • Example 6

    What we are looking for in candidate is ::

    We are Hiring [website] Manager(Male) who have minimum 4-5 years of experience in branding department of Ceramic/Building Material industry. He must be capable to handle all brand related activity which has done in department.

    JOB Profile ::

    · Responsible to observe publicity, Media and current Market.

    · Responsible to Co-ordinate with company dealer and showroom owner. · Handel and solve dealer and publicity media complaints.

    · Handel Exhibition Arrangement and Resources.

    · Make strong brand value & awareness by adding the skilled brand team parallel working with sales team.

    · To finalize the all India print advertisement according to each state scenario.

    · To give approval for product catalogue to agency.

    Contact Details ::
    [website]
    +91 99 09 99 82 62

    Job Types: Full-time, Regular / Permanent

    Salary: ₹30,000.00 - ₹60,000.00 per month

    Benefits:
  • Cell phone reimbursement
  • Food allowance
  • Internet reimbursement
  • Paid sick time
  • Paid time off
    Schedule:
  • Day shift

    Speak with the [phone number]

    • Example 7

    Dear Candidate,

    Greetings from Afond HR Services,

    We are looking candidate for one of the leading FMCG Company Purpos Planet Companyfor DELHIlocation. Here I have mentioned the Job profile and company profile.

    Designation

    Brand Manager (Color Cosmetic)

    Department

    Marketing

    Job Description

    · You should have relevant experience in Brand growth, Product growth, Product Packaging.

    · Must have worked on Brand Communication, positioning Social Media presence and growth

    · Should have relevant experience in New Product Launch, New Brand Development, and New Range launch.

    · Should have took Consumer Insights and relationship management

    · Market research for new opportunities

    · Optimizing existing models

    · Building consumer community

    Travelling Required

    No

    Region

    N/A

    No of Team Members

    Individual Contributor

    Desired Profile

    · Must come from colour cosmetics/makeup experience

    · Brand Managers who can shape a company’s outward image and equally launch products in the market.

    · Experience in colour cosmetics is a must.

    · Go getter approach is mandatory.

    Reporting Manager

    Head R & D

    Experience

    6 - 8 Years

    Industry Type

    Cosmetic

    Functional Area

    Brand Marketing

    Education

    Masters in any Field.

    Compensation:

    Negotiable

    Job Location

    Delhi/NCR

    Job Type

    On Roll

    Keywords

    Brand, NPD, Product Launch, Market Research, Brand Growth, Product Strategy.

    ABOUT US: -

    Purpos Planet is a strategic response to the new emerging lifestyle changes in the post-pandemic world. We have reinvented ourselves to create and deliver new business experiences to our stakeholders and consumers.

    1997-2000

    Launched our first perfume brand Riya Partner, Desire, Rajanigandha in West Bengal

    Expanded to Bihar, Jharkhand and other Eastern states

    Launched 50 ml SKU of key perfumes

    Highly anticipated Admire and Adorn perfumes were launched

    Purpos planet will lead with current brands like Personal care and Home care Products.

    1. Personal Care Products

    Perfumes

    · Riya Party Wear Perfume

    · Riya Melody Perfume

    · Riya Hum Tum Perfume

    · Riya Born Rich Perfume

    Roll On

    · Riya Bindas Underarm Roll on

    · Riya Melody Underarm Roll on

    · Riya Poizo Underarm Roll On

    · Riya Rajnigandha Roll On

    Deodorants

    · Riya’s Party Wear

    · Riya Melody Orchestra

    · Riya Bindas Mania

    · Riya Born Rich

    Skincare Soaps

    · Riya Fruity Soap & Extra Moisturiser Skincare Soap

    · Riya Sandal & Turmeric Skincare Soap

    · Riya Honey & Almond Skincare Soap

    · Riya Jasmine & Aloe Vera Skincare Soap

    · Riya Lemons & Tea Tree Oil Skincare Soap

    2. Home Care Products

    Air Fresheners

    · Riya Elegant Rose Air Freshener

    · Riya Serene Sandal Air Freshener

    · Riya Luminous Lavender Air Freshener

    · Riya Pearl Jasmine Air Freshener

    Room Fresheners

    · Riya Champa

    · Riya Jasmine

    · Riya Rajni Gandha

    · Riya Rose

    · Riya Sandal

    Incense Sticks [ Agarbati]

    · Riya Sandal Premium

    · Riya Umang

    · Riya MIRA

    · Riya Swasti

    Warm Regards

    Mayuri Thorave

    Hr Executive

    Afond Hr Services

    Consultant of Purpos Planet Company

    Job Type: Full-time

    Salary: Up to ₹900,000.00 per year

    Benefits:
  • Provident Fund
    Schedule:
  • Day shift
  • Fixed shift

    Ability to commute/relocate:
  • New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Master's (Preferred)

    Experience:
  • total work: 5 years (Preferred)

    • Brand Manager job summary

    A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

    Example of a Brand Manager job summary

    Our company is searching for an experienced Brand Manager to work closely with our marketing and production staff on several retail product lines. The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brands. Our Brand Manager will act as the creative liaison between our marketing team and the development and design department to create eye-catching retail product packaging.

    Brand Manager responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

    • Perform regular market research studies to gather important brand data
    • Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
    • Assist in the design of retail packaging as well as the creation of in-store marketing displays
    • Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
    • Work closely with several advertising agencies to manage brand marketing campaigns

    Brand Manager qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor’s Degree in Marketing, Advertising or related field
    • 5+ years’ experience in brand or product management
    • Strong project management skills
    • Exceptional verbal and report presentation abilities
    • Extensive experience in packaging design and retail display creation
    Ready to hire?Build a job description

    Job Description Examples

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