Resources
Post a Job

Copywriter Job Description: Top Duties and Qualifications

Your job description is the first contact between your company and your new recruit. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Post a job
Are you a Job Seeker? Find Jobs

Copywriter job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Marketing Copywriter
  • Brand Writer
  • Social Media Copywriter
  • Senior Copywriter
  • Copywriter (Part-Time)
Post a job
Are you a Job Seeker? Find Jobs

Copywriter Job Description Examples:

Example 1

Job location-Gurugram, sec55

Experience -4yr+

Salary upto-6lpa-10lpa

Job Description:

Job Description

#srcopywriter #copywriter #creativewriter #englishhindi

We are looking for a person who is quick-witted, language-savvy, word-smith, grammar-pro,

idea-oriented, fast-learner, default-sincere and people-friendly.

Role Objective

One should be able to develop and think creatively, create copy and content for ATL, BTL and Digital

media. She/ he should be well researched and be able to develop accurate copy and content on tight

deadlines. Able to create catchy slogans, one-liners and copy for campaigns and posts. Who can

become "the voice" of our clients by wording the communication to support the client's branding

Core skill and knowledge:

1. Excellent command over the English & Hindi language with natural flair for writing.

2. An Eye For Detail; Editing & proofreading abilities

3. A Wide Vocabulary; Have an interest in commerce, popular culture, and new advertising

trends and techniques

4. The Ability To See Different Points of View

5. Research Skills

6. Be highly creative and imaginative

7. Work well in a team and work under pressure; The ability to adhere to deadlines

Job Type: Full-time

Salary: ₹50,000.00 - ₹70,000.00 per month

Schedule:
  • Day shift
  • Morning shift



    Ability to commute/relocate:
  • Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • total work: 4 years Location: In person

    • Example 2

    Position: Email Newsletter Copywriter

    Location: Remote

    Company Overview: Thatha Business Development LLP, a dynamic marketing agency, is seeking an experienced, self-motivated, and creative Email Newsletter Copywriter to join our remote team. We are looking for a talented Email Newsletter Copywriter to join our dynamic team and create compelling newsletters that our audience looks forward to reading.

    Responsibilities:

    Newsletter Creation: Craft compelling and engaging email newsletter content tailored to our target audience, adhering to the company's voice and branding guidelines.

    Research: Stay updated with industry trends, company updates, and relevant news to ensure our newsletters provide timely and valuable information.

    Collaboration: Work closely with the marketing, design, and editorial teams to curate and visualize content effectively within the newsletter format.

    Audience Engagement: Write copy that not only informs but also encourages reader interaction and feedback.

    Optimization: Regularly analyze newsletter performance metrics to continually refine the content strategy and increase open and click-through rates.

    Subject Line and Preview Text Crafting: Develop compelling subject lines and preview text to maximize open rates.

    List Management: Ensure compliance with email sending best practices, managing opt-ins and opt-outs efficiently.

    Feedback Incorporation: Accept and implement constructive feedback from team members to consistently improve the quality and effectiveness of newsletters.

    Qualifications:

  • Bachelor's degree in Marketing, Journalism, English, or related field.
  • 1 years of proven experience in email marketing or copywriting, with a specific focus on newsletter content.
  • Strong writing and editing skills, with the ability to adapt to different tones and styles.
  • Knowledge of email marketing platforms [e.g., Mailchimp, SendGrid, etc.].
  • Familiarity with email marketing regulations and standards (e.g., CAN-SPAM Act).
  • Data-driven mindset with a knack for analyzing and interpreting metrics to make informed decisions.
  • Ability to work under tight deadlines without compromising quality.
  • Proficiency in English.


    Additional Qualities We Admire:

  • Excellence in Craft: You stand out in your domain and require minimal direction.
  • Intrinsic Motivation: Your drive springs from within, not external factors.
  • Innovative Spirit: A natural flair for creativity and a zeal to pitch fresh ideas.
  • Outcome-Focused: It's about the impact, not just the effort.
  • Collaborative Essence: Even remotely, you embody teamwork and synergy.
  • Self-Starter: You flourish without constant oversight.
  • Flexibility: Open to varied working hours and styles.
  • Accountability: Amidst flexibility, you understand the value of responsibility and answerability for outcomes.

    Job Type: Full-time

    Salary: ₹10,000.00 - ₹15,000.00 per month

    Benefits:
  • Paid time off
  • Work from home
    Schedule:
  • Day shift
    Supplemental pay types:
  • Yearly bonus



    Experience:
  • total work: 1 year (Required)
  • Newsletter Copywriting: 1 year (Preferred)

    • Example 3

    ElevateHQis looking for someone who is passionate about learning and solving challenging problems with content creation, and driving organic traffic and leads using various copywriting techniques. You will be working in the Demand Gen team to discover how to generate, engage, and convert leads, as well as educate and delight the audience using relevant and insightful content.

    Responsibilities:

  • Create high-converting landing pages that perform well on SERP.
  • Pick the right keywords for landing pages and optimise them for better performance.
  • Write copy for website landing, social media posts, email sequences, ads, pitch decks, and product pages.
  • Optimise existing and fresh content and format as per channel (web, email, social media)
  • Work with the design team to create landing pages, infographics and social media visuals.
  • Create effective social media posts that drive engagement and manage social channels.

    Requirements:

  • 1 year experience in copywriting (landing page creation, emails and social media etc.)
  • Candidates with experience in SaaS will be preferred.
  • Must be well familiar with SEO and content writing concepts.
  • Proficiency in English along with excellent verbal and written communication skills

    About ElevateHQ

    We are a B2B SaaS company that is re-imagining how companies use sales incentives to motivate their employees. We believe great results are only achieved when people are motivated - and our product is nothing but an extension of that philosophy. On a more day-to-day level, our product takes away the ambiguity and grunt-work behind manual sales incentive calculation and allows companies to experiment with incentive plans that actually work for every employee - and not just top performers. We are a team of experienced founders who between them have built and sold software products pretty much all across the globe.

    We are backed by some of the best angels and institutional investors in India - and are growing at breakneck speed.

    Why work with ElevateHQ
    -We strive to create a fun, friendly, and comfortable working environment.

    -We believe a good work-life balance is essential.

    -We're in this business for the long haul. We give our team time to think and to do things right.

    -Our team is a democracy. Everybody has a voice in how things are done.

    -We offer a competitive salary and benefits, but most importantly, a chance to work for a young, scale- up company with an Awesome team and culture, and a cutting-edge product that actually shows the value of AI!

    Job Type: Full-time

    Salary: ₹400,000.00 - ₹800,000.00 per year

    Benefits:
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Work from home
    Schedule:
  • Flexible shift
  • Monday to Friday
    Supplemental pay types:
  • Performance bonus
  • Yearly bonus

    COVID-19 considerations:
    We are a remote-first organisation and the whole setup is remote. We plan a get-together bi-annually in Gurgaon since that's where our headquarter is.

    Application Question(s):
  • Do you prior experience working in a B2B SaaS 1 year (Required)

    • Example 4

    JOB Description:

    We are currently looking for a creative Copywriter/designer with experience designing and building emails in Klaviyo. You will be working closely with our email marketing specialists and copywriters to design campaigns, opt-in forms, templates, and other graphic materials for email. It will be your job to use a clients style guide or brand book to create compelling email templates and campaigns. You will be working on a ton of different projects for some of the fastest-growing E-commerce businesses in the country. You’ll have an opportunity to play with new design styles, try different visual approaches, and constantly think outside the box. We have a page devoted to some of our favorite emails from completed campaigns. It represents our baseline expectations for a new graphic designer’s ability. We are looking for long term, committed individuals who are wanting to establish a career for themselves.

    Job Type: Full-time

    Salary: ₹10,000.00 - ₹20,000.00 per month

    Benefits:
  • Work from home
    Schedule:
  • Morning shift
    Supplemental pay types:
  • Performance bonus

    Ability to commute/relocate:
  • Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Email marketing: 1 year 1 year (Required)

    • Example 5

    About Changing Tree

    Changing Tree is one of the leading Digital Advertising solution provider for brands globally. Led by the team with two decades of experience, Changing Tree assists over some of the top companies in managing their Digital marketing and operations seamlessly.

    Awarded as best Marketing Campaign of the year from Star Awards, we are one of the most rapid growing ad agencies in India. We've taken the leap of faith and of distances to build a highly personalized approach to the brands we work with, renewed with a global perspective.

    Job brief

    We are looking for a creative Copywriter, with 2-3 years of experience in digital advertising and marketing. The ideal candidate must be able to write clear and concise copy for ads, publications and websites. Your words will inform and engage target [website] candidate must be a team-spirited, skilled and imaginative writer with an eye for detail. If you can grasp project requirements quickly and offer valuable insight, we’d like to meet you.

    Submit some of your best marketing campaigns, so we can get an idea of your work. Feel free to include links to your content or portfolio in your application.

    Responsibilities

    · Must be able to design and spearhead campaigns

    · Must write clear, attractive copy, with distinct voice for various brands

    · Interpret copywriting briefs to understand project requirements

    · Collaborate with designers, CS and other Digital team on large- and small-scale marketing projects

    · Conduct high-quality research

    · Edit and proofread copy as needed

    · Use SEO principles to maximize copy’s reach

    · Source images and other content for reference

    Requirements

    · Proven experience as a Copywriter or related role

    · Knowledge of online and offline content strategy and creation

    · Excellent writing, editing and proofreading skills

    · Experience with SEO

    · Strong research skills

    · Creativity

    · Collaborative spirit

    · Excellent time-management and organizational skills

    · BSc/BA in marketing, English, journalism or related field.

    Job Type: Full-time

    Schedule:
  • Monday to Friday

    Ability to commute/relocate:
  • Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

    Application Question(s):
  • DO you have experience of working with Digital Marketing agency?

    Experience:
  • total work: 2 years (Preferred)
  • Copywriting: 2 years (Required)

    Willingness to (Preferred)

    • Example 6

    JD of Copywriter

    · Write clear, attractive copy with a distinct voice for various mediums (e.g. Ads, blog posts, Website, newsletters etc). Proven experience as a copywriter or related role

    · Interpret copywriting briefs to build marketing projects and campaigns

    · Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages)

    · Edit and proofread copy as needed

    · Use SEO principles to maximize copy’s reach

    · Knowledge of online content strategy and creation

    · Excellent writing, editing and proofreading skills

    · Collaborative spirit

    · Excellent time-management and organizational skills

    · BSc/BA in marketing, English, journalism or related field

    Job Types: Full-time, Regular / Permanent, Internship
    Contract length: 6 ₹10,000.00 - ₹35,000.00 per month

    Example 7

    Job Description
  • Understand the goal, audience, and message of a campaign and create copy accordingly.
  • Generate creative social media content.
  • Brainstorming visual and copy ideas with other members of the creative team.
  • Day to day creation of copy related deliverables to all accounts.
  • Able to follow style guidelines and client briefs.
  • Proficient in MS Word, Excel and PowerPoint.
  • Excellent communication skills (written and verbal).
  • Able to work both independently or in a team.
  • Pitch new ideas to strengthen brand positioning in the market landscape.
  • Write clear, persuasive, original copy for all digital channels and campaigns.
  • Multi-task and manage timelines effectively.
  • Keep up-to-date with popular culture and trends.
  • Liaise with the team and the client to push the innovation envelope with regards to storytelling.

    Job Requirement
  • Minimum 1 years of copywriting experience in a digital agency.
  • A good portfolio with commendable work.
  • Ability to create content in English, Hindi and Hinglish.

    Job Type: Full-time

    Salary: From ₹300,000.00 per year

    Schedule:
  • Flexible shift
  • Monday to Friday

    Ability to commute/relocate:
  • Thane - 400602, Maharashtra: Reliably commute or planning to relocate before starting work work: 3 years (Required)

    • Example 8

    KEY Responsibitiles: People who can think ideas and concept. People who have an idea bulb in their heads that lights up often. People who love brands, advertising and innovations. What will you be expected to do- Think and create content integration for brands. Understand the brand’s objective and brief and think creative solutions accordingly. Think 360-degree solutions. Ideas that can be translated to all the mediums like print, digital and radio. Meet and interact with brand managers and understand their problem statement. Present your ideas through effective story telling by using supporting mediums like video and audio.

    Note: Content writer are not preferred

    Job Type: Full-time

    Salary: Up to ₹1,000,000.00 per year

    Schedule:
  • Day work: 3 years (Preferred)

    • Copywriter job summary

    A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

    Example of a Copywriter job summary

    We are a growing e-commerce business in need of a Copywriter who can connect with our customer base through multiple channels. In this role, you’ll be responsible for creating marketing materials, product descriptions and direct email. We work in a fast-paced market that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are looking for a candidate who is creative, innovative and able to easily adapt to rapid changes in consumer preferences. The ideal candidate will be comfortable working in a collaborative environment and using data to make marketing decisions. We are focused on providing a best-in-class customer experience, and you will have a significant role in helping us achieve that goal.

    Copywriter responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

    • Write high-engagement social media content that reflects our brand’s voice
    • Collaborate with Marketing, PR and Customer Experience to develop a variety of content marketing materials
    • Produce error-free content that adheres to the company’s style guidelines
    • Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
    • Simultaneously manage multiple projects with short deadlines
    • Propose copy concepts and present underlying strategic thinking to business leaders

    Copywriter qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor’s degree or equivalent experience in marketing or communications
    • Demonstrated success in managing a business social media presence
    • Experience in producing copy for digital, print and broadcast channels
    • Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook
    • Exceptional skill with the nuances of social media writing, including the use of hashtags, emojis and acronyms
    • Solid understanding of SEO concepts preferred
    Ready to hire?Build a job description

    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

    No search results found

      *Indeed provides this information as a courtesy to users of this site. Please note that we are not your recruiting or legal advisor, we are not responsible for the content of your job descriptions, and none of the information provided herein guarantees performance.