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Product Marketing Manager Job Description: Top Duties and Qualifications

Your job description is the first contact between your company and your new recruit. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Product Marketing Manager job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Product Marketing Manager
  • Senior Product Marketing Manager
  • Digital Product Marketing Manager
  • Marketing Manager
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Product Marketing Manager Job Description Examples:

Example 1

PathnSitu Biotechnologies is a leading company in the supply of high-quality Immunohistochemistry products for tissue-based Cancer Diagnosis. We provide highly specific and sensitive Antibodies, Detection Kits, Histology Special Stains, Instruments, Reagents, Buffers, Antibody Diluents, Positively Charged Slides and all the Ancillaries required for Immunohistochemistry helping Pathologists and Cancer Research Laboratories with an accurate Histology-based Cancer Diagnosis.



Job Responsibilities

  • Providing training, product knowledge, direction to the field sales team to ensure that they are well equipped with scientific and communication skills both.
  • Product Manager has to work with cross-functional teams like medical affairs, learning and development team, R & D team (Research & Development) in the process.
  • Developing brand plans/strategies for the product range along with market penetration strategy along with market research and competitor analysis.
  • SWOT analysis of product line (strength, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
  • Creating brand inputs for promotion like Visual Aids, LBL, Newsletter, flipcharts, or digital campaigns like website or app launch or webinar series, etc.
  • Conducting meetings, scientific symposia, CMEs, conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
  • Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
  • Product forecasting, New product pipeline strategy, new product pre-launch, and launch strategy and post-launch, new initiatives for product growth strategy.

    Job Type: Full-time

    Benefits:
  • Health insurance
    Schedule:
  • Morning shift



    Education:
  • Master's (Preferred)

    Experience:
  • total work: 1 year (Preferred)


    Speak with the [phone number]

    • Example 2

    Role: Product Marketing Manager

    Location: Pune (Currently WFH)

    Key Responsibilities:

  • Develop product messaging that differentiates new products and services from others in the market.
  • Responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
  • Communicate the value of new products and services to the sales and marketing team.
  • Speak and present both internally and externally to promote the story of our product.
  • Develop and implement promotional activities such as promotions and product launches.
  • Understand the market, target customers, their needs, the competition landscape to identify growth opportunities.
  • Build highly engaging campaigns across user funnels to increase conversion rates.
  • Representing the customer voice in product development, marketing and all related communications.
  • Develop comprehensive marketing plans for sales and marketing teams.
  • Work closely with product development team to determine the most profitable course for each existing and new product.
  • Help the marketing team to generate strong momentum ahead of new product launches.
  • Focus on implementing programs that consistently generate new, high-quality leads for our company.
  • Increase our digital presence.

    Key Requirement:

  • 5 - 7 years of Product Marketing experience.
  • Data driven with keen creative capabilities.
  • Prior expertise in creating customer centric engaging content from product and technical features.
  • Strong collaboration across teams.
  • Strong numerical and analytical aptitude.
  • Proven experience leading cross-functional projects.
  • Ability to think and react in a high-energy, fast-paced environment.
  • Good People Management skills -Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.
  • Technical aptitude and agility to learn web-based tools.
  • Very strong written communication and presentation skills.
  • Experience in project ownership and using customer data to identify and prioritize opportunities.
  • MBA degree is preferred

    Job Types: Full-time, Regular / Permanent

    Salary: ₹1,000,000.00 - ₹1,600,000.00 per year

    Benefits:
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Provident Fund
  • Work from home
    Schedule:
  • Day shift
  • Monday to Friday

    Ability to commute/relocate:
  • Pune, Pune - 411014, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Required)

    Experience:
  • total work: 5 years (Required)

    Speak with the [phone number]

    • Example 3

    Classcanyon's mission is to make India’s youth employable in the services sector by providing them with job-specific skill-sets through industry-oriented education.

    Starting salary as an APMM Google is around 22 LPA and for any other company, the minimum salary is around 10 LPA.

    International Openings are also available.

    Responsibilities

    Define and execute go-to-market strategies and organizational coordination for feature launches.

    Develop messaging, collateral, events, and business strategies aimed at acquiring advertisers and publishers, increasing our engagement with them, and measuring the efficacy of such programs.

    Use quantitative methods, models, and research to help Google better understand consumer and advertiser behavior to provide feedback on the product and strategic development cycle.

    Determine Return on Investment (ROI) for projects.

    Minimum qualifications:

    Bachelor's degree or equivalent practical experience

    Experience in technology marketing, brand management, strategy consulting, agency, or a related field

    Less than 3 years of full-time work experience

    Preferred qualifications:

    Understanding of Google's products and the technology industry

    Ability to develop and understand strategy

    Ability to think across disciplines, industries, cultures, and scenarios with a global mindset

    Excellent creative problem-solving, technology, creativity, leadership, verbal/written communication skills

    About Classcanyon - Classcanyon – India’s First and Only Company Offering metaverse education and the No 1 Company in APMM Google Hiring Program. We Offer various types of Training Program Like Robotics, Metaverse, and APMM Training for Google. In case you are not selected at Google, we'll schedule up to 10 interviews for you with companies like Facebook (Now META), Adobe, Paytm, Ola, OYO, Amazon, etc. for the same role in order to guarantee you a job at the end of the program.

    Job Type: Full-time

    Salary: From ₹1,200,000.00 per shift

    Product Marketing Manager job summary

    A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

    Example of a Product Marketing Manager job summary

    We are seeking a Product Marketing Manager to take over our software marketing and grow revenue in accordance with corporate goals. The Product Marketing Manager will be responsible for providing our sales force with the information it requires to advance product sales, and be the champion for new product innovations. The successful candidate will also be charged with developing engaging marketing programs that will reach the target audience for each product and inspire an increase in sales revenue.

    Product Marketing Manager responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

    • Develop comprehensive marketing plans for sales and marketing teams
    • Work closely with product development team to determine the most profitable course for each existing and new product
    • Lead the marketing team to generate strong momentum ahead of new product launches
    • Create training materials and training programs for each member of the outside sales team
    • Focus on implementing programs that consistently generate new, high quality leads for our company

    Product Marketing Manager qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor’s Degree in Marketing or related field (Master’s degree preferred)
    • 5+ years’ product marketing experience
    • Proven history of creating effective marketing programs
    • Excellent time management and project prioritization skills
    • Large-scale event management experience a plus
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    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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