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Marketing Director Job Description: Top Duties and Qualifications

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Marketing Director job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Marketing Director
  • Senior Marketing Director
  • Marketing Communications Director
  • Director of Marketing
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Marketing Director Job Description Examples:

Example 1

Urgently Hiring for Social Media Manager and Team Leader with 4+ years of Experience.

(Mumbai Based Candidates only)*

Inspire, coach lead and manage the Social Media Team (Account Managers, Creative teams and Executives).

Developing social media strategies, innovative and creative ideas and solutions for the projects

Deliver regular feedback, analysis and reporting to the client to demonstrate how its social media initiatives are adding value to the brand.

Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.

Align community development investment with communications calendar and ATL marketing / PR activity.

Work with Global / Trend / PR to ensure that community development opportunities are not missed.

Monitor relevant trends and competitor behaviour and report impact of social media on overall marketing campaign.

Research social media tools that can benefit the brand and implement were appropriate.

Job Types: Full-time, Regular / Permanent

Salary: Up to ₹1,800,000.00 per year

Schedule:
  • Day shift



    Ability to commute/relocate:
  • Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Digital marketing: 6 years (Preferred)
  • Social media management: 6 years (Preferred)


    Speak with the 72080 08704

    • Example 2

    IT Sales & Marketing Director

    Experience: 8+ Years

    We are looking for talented person to join our team; We have been delighting customers globally, with its innovative and engaging web design/development and open source CMS initiatives for almost a decade. Techno Infonet is a leading provider of Web Development, Mobile App Development, and SEO services; dedicated to help the leading IT companies and clients build a stronger business – by Making IT Simple. Headquartered in India and the UK, Techno Infonet began its journey in 2004. Over the past 15 years, Techno Infonet combines a passion for 92% client retention, 150% growth in all the areas indicating our deep industry and business progress.

    Roles & Responsibilities:

  • Create and execute a strategic sales plan that expands the customer base and extends global reach.
  • Meet with potential clients and grow long-lasting relationships by understanding their needs.
  • Track, analyse, and communicate key quantitative metrics and business trends as they relate to partner relationships.
  • Drive sales, aggressively expand the customer base, and generate new revenue.
  • Build and maintain strong relationships with senior executives at large Enterprises.
  • Lead client presentations to C-level executives, including information discovery sessions, product demonstrations, and proposals.
  • Engage with prospects to understand their unique and specific pain points and produce compelling business cases to meet their needs
  • Identify knowledge gaps within the team and develop a plan to fulfill them
  • Oversee the sales team to ensure company as and standards are met by holding daily check-ins with the team to set objectives for the day and monitor progress regularly.
  • Manage month-end and year-end close processes.
  • Develop a growth strategy focused both on financial gain and customer satisfaction
  • Finding and developing new markets and improving sales.
  • Provide trustworthy feedback and after-sales support
  • Build long-term relationships with new and existing customers.
  • Comprehensive towards Facts and Figures

    Requirement:

  • Bachelor's/Master's degree in marketing, business administration, IT, or a relevant field.
  • Minimum 8 years in B2B/Enterprise software sales with an emphasis on Enterprise deals, with at least 3 years of experience managing high-performing sales teams.
  • Exposure to the SAAS industry.
  • Knowledge of web development services.
  • A seasoned professional in client presentations to C-level executives, including information discovery sessions, and product demonstrations.
  • Provide vision to the marketing and sales team.
  • Possess extensive knowledge of sales principles and practices, and an ability to coach others on them
  • Hands-on experience in using Lead management.
  • In-depth knowledge of marketing techniques and best practices.
  • Capacity to manage various projects and work to tight deadlines.
  • Excellent negotiation and leadership skills.
  • Outstanding written and verbal communication skills.

    Location: Ready to relocate to Ahmedabad (Must)

    Required Experience

    7+ years of experience in the IT field is required

    PS. Note- Candidates willing to relocate to Ahmedabad or staying in Ahmedabad are requested to apply.

    Benefits:

    4.5 days working

    Friendly Environment

    Training & Development

    Celebrations and events

    Employee of the month

    Work life balance

    Music in the workstation for refreshment

    Job Type: Full-time

    Salary: ₹1,000,000.00 - ₹1,200,000.00 per year

    Schedule:
  • Day shift

    Ability to commute/relocate:
  • Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • total work: 7 years (Required)

    Speak with the [phone number]

    • Example 3

    Job Description

    Designation : Marketing Director, Females preferred

    One should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

    Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

    Position Title: Marketing Director - Digital

    Reports To: CEO/ Board

    Experience:

  • 10-15 years hands on experience

    Qualification:

  • Bachelor/Master’s degree in marketing or a related field.

    Gender Preferred: Female

    Age Criteria: 30 – 40

    Preferred shift hours/timings: 12 hours

    Responsibilities

  • Build, plan and implement the overall digital marketing strategy

  • Manage the strategy

  • Manage and train the rest of the team

  • Stay up to date with the latest technology and best practices

  • Manage and oversee different digital marketing channels, Social media marketing

  • Measure ROI and KPIs

  • Prepare and manage digital marketing budget

  • Oversee all the company's social media accounts

  • Measure and manage online content

  • Track SEO and Google Analytics data and make complex analysis

  • Build and inbound marketing plan

  • Anticipate sales performance trends

  • Organize and lead digital marketing team

  • Research competition, investigate benchmarks and provide suggestions for improvement.

    Requirements

  • Proven working experience in digital marketing

  • Proven of experience in Management

  • Proven of experience in developing and implementing digital marketing strategies

  • In depth knowledge of different digital marketing channels

  • Good knowledge and experience with online marketing tools and best practices

  • Hands-on experience with SEO, Google Analytics and CRM software

  • Basic knowledge of web design procedures

  • Sense of ownership and pride in your performance and its impact on company’s success

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • MA in Marketing, Digital technologies or similar relevant field

    Job Type: Full-time

    Salary: ₹800,000.00 - ₹1,500,000.00 per year

    Schedule:
  • Day shift
  • Morning shift

    Ability to commute/relocate:
  • Bengaluru - Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

    Experience:
  • Marketing: 6 years (Required)

    Speak with the [phone number]

    • Example 4

    Marketing Director/Real Estate

    Location: Hyderabad

    Job Description

    Desired Candidate Profile
  • Experience of 10+ years in the HyderabadReal Estate Industry.*
  • Extensive knowledge of Marketing strategies, Channels, and Branding.
  • Must be punctual, disciplined and responsible in his work.
  • Candidates should have Good communication skills in English, Hindi & Telugu
  • Should be able to work in Excel & Word.
  • Superb leadership, communication, and collaboration abilities
  • Bachelor's degree in marketing, finance, business administration, or similar.
  • A master's degree in a relevant field will be advantageous.

    Roles and Responsibilities
  • Should be able to drive the development and implementation of the Company Marketing digital strategies. Develop, establish, and execute marketing strategies and programs.
  • Maintain key customer relationships and develop and implement strategies for expanding the company's customer base.
  • Manage overall sales process, set appropriate metrics for sales funnel management.
  • Develop pricing policies, including volume discounts and customers.
  • Develop qualified leads and commercial targets.
  • Design and monitor marketing campaigns and events to generate new prospective leads.
  • Build effective relationships with potential clients and existing customers.
  • Marketing Identify and qualify opportunities for new business, products and services.
  • Oversee product marketing including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
  • Oversee marketing communications including branding, public relations, advertising, whitepapers, trade shows, seminars and events management, and website design and content either directly or on an outsourced basis
  • Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management
  • Crafting strategies for the Marketing teams, including Digital and Communications.
  • Accountable for developing and managing the implementation of the Marketing for online & offline both along with Brand strategy for all verticals under the group.
  • Setting, monitoring and reporting on team goals and boosting sales.
  • Identify opportunities to reach new market segments and expand market share.
  • Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
  • Gathering, investigating, and summarizing market data and trends to draft reports.
  • Implementation of strategies & executing activities including detailed monitoring of all advertising and promotion expenses.
  • Generating new Business Leads.
  • Analyzing market trends and preparing forecasts.
  • Increasing brand awareness and market share.
  • Coordinating marketing strategies with the sales, financial, public relations
  • Overseeing branding, advertising, and promotional campaigns.
  • Managing the marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting our brand at trade shows and major industry-related events.
  • Keeping informed of marketing strategies and trends.
  • Working with the executive team, such as the marketing director or managing director, to set the marketing strategy for the business.
  • Hiring and managing the performance of a more junior marketing team that can also include PR and creative staff.
  • Researching and analyzing market trends and competitors.
  • Overseeing marketing campaigns. Evaluating and optimizing marketing and pricing strategies.
  • Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
  • Negotiating and liaising with third-party marketing agencies.
  • Writing and delivering content and social media plans.
  • Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
  • Managing the design and production of promotional materials, such as websites and brochures.
  • Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.

    Job Types: Full-time, Regular / Permanent

    Salary: ₹1,200,000.00 - ₹1,800,000.00 per year

    Schedule:
  • Day shift

    COVID-19 considerations:
    wearing a mask is mandatory

    Experience:
  • Real estate: 10 years (Required)

    Speak with the [phone number]

    • Example 5

    Marketing Director

    Roles and Responsibilities:

  • Take responsibility for marketing plan, strategy and team
  • Manage marketing budget and expenditure
  • Identify and plan differentiated and impactful marketing strategies/materials
  • Build, manage and coach a high-performing marketing team
  • Drive the implementation of marketing campaigns that meet organisation objectives and drive leads
  • Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

    · Overseeing Counselling

    · Vendor and Agency Management

    · Print Ad, Google Ad, Facebook Ad SMS and Email Campaign related support

    · Primary and Secondary Researches

    · Felicitating Ranking and Awards Participation

    · Supervising Billing and Payment Processing

    · Guiding and Supervising Ground Level Promotional Activities like seminars, exhibitions etc.

    · Collaborating with internal departments on a variety of marketing-related issues, such as event planning, branding, and online and offline assistance.

    Required Qualification:

    · Previous working experience as a Senior Marketing Resource and department of marketing for 5 year(s) & more preferably in Education Sector

    · Master’s degree in Marketing, Communication or similar relevant field

    · Outstanding communication, presentation and leadership skills

    · In depth knowledge of market research

    · Excellent organizational and time management skills

    · Sharp analytical and problem-solving skills

    Job Type: Full-time

    Salary: ₹14,710.67 - ₹80,378.36 per month

    Schedule:
  • Flexible shift

    Experience:
  • total work: 6 years (Required)

    Speak with the [phone number]

    • Marketing Director job summary

    A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

    Example of a Marketing Director job summary

    Our firm is seeking a Marketing Director to work closely with our executive staff to create and implement comprehensive policies and programs related to corporate marketing, communications and advertising. The Marketing Director is responsible for monitoring the development of marketing support collateral and ensuring that all deadlines are met. The successful candidate for this position will also be required to work directly with the public relations team and advertising development staff to create communication crisis management programs that can be implemented if needed.

    Marketing Director responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

    • Develop a measuring system for determining the success of each marketing program
    • Coordinate all media contact and ensure that the company consistently gets print and digital coverage
    • Work closely with our public relations team to ensure that campaigns are staying on track and being received well by the public
    • Develop company marketing policies and communicate those policies to the entire organization
    • Maintain editorial control on all marketing and public relations collateral that is released on behalf of the company

    Marketing Director qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • 5+ years’ experience in marketing, communications or public relations
    • 2+ years’ experience in a corporate management role
    • Bachelor’s Degree in Marketing, Public Relations, Journalism or a related field
    • Exceptional communication skills
    • Demonstrated experience in creating successful marketing and public relations collateral
    • Ability to initiate and monitor several simultaneous projects
    • Must be available to travel at least two weeks out of every month
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    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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