Communications Manager Job Description: Top Duties and Qualifications

Your job description is the first contact between your company and your new recruit. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

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Communications Manager job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Digital Communications Manager
  • Internal Communications Manager
  • Sales Communications Manager
  • External Communications Manager
  • Corporate Communications Manager
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Communications Manager Job Description Examples:

Communications Manager job summary

A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

Example of a Communications Manager job summary

Our technology startup is looking for a self-motivated communications manager with experience handling both internal and external business communication. The ideal candidate will be eager to tackle the challenges of developing content that helps build brand recognition. Generating buzz about existing and new product lines will help our company expand rapidly. Top candidates will be skilled at creating content that both engages employees and keeps stockholders informed about business decisions. The ability to communicate effectively in written and oral communications is a must. Our communications manager will be our spokesperson. Applicants seeking a long-term relationship will get first consideration.

Communications Manager responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

  • Develop communications strategies and reconcile related marketing budgets
  • Write copy for all initiatives, including marketing, sales and internal communications
  • Create marketing strategies that build customer loyalty programs, brand recognition and customer satisfaction
  • Create and manage release dates for recurring publications
  • Manage projects to ensure content is publication-ready and in by the deadline
  • Create and send out press releases for new products and services

Communications Manager qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

  • Strong presentation and communication skills
  • Excellent organizational skills and the ability to meet deadlines
  • Demonstrated ability to use social media channels effectively to deliver marketing content
  • Experience creating targeted content that generates measurable ROI
  • At least 7 years of experience in Marketing, Communications or similar field
  • Bachelor’s degree required (Master’s degree preferred)

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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