Territory Sales Manager Job Description: Top Duties and Qualifications

A territory sales manager is responsible for supervising the sales operations and meeting the sales goals of the company in the designated territory. Their duties include creating new sales strategies, training sales representatives within the territory, and setting sales plans.

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Territory Sales Manager Duties And Responsibilities

A territory sales manager typically works as the head of sales within the assigned territory. They are responsible to understand client requirements and maintain strong connections with the customers in their designated area. After having a clear grasp of the market requirement, they set sales quotas for the sales representatives working in that area and monitor their performance. Territory sales managers correspondingly collect market data and analyse the data to create sales reports for the company. Other duties of a territory sales manager may include:

  • Brief sales representatives on sales targets within a specific timeframe and guide them at every step in order to help them achieve those targets
  • Improve brand awareness in the designated territory to bring more sales for the company
  • Keep an eye on the sales activity of competitors and plan strategies to stay ahead of them
  • Report to the head of sales of the company about the ongoing sales activity and achievement metrics
  • Execute company-wide efforts and design innovative tactics specific to the territory to meet or surpass predetermined sales targets
  • Discover business opportunities and improve sales strategies, analyse market trends, customer information, and competitor data
  • Cultivate and maintain positive connections with clients and important accounts
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Territory Sales Manager Job Description Examples:

What Does A Territory Sales Manager Do?

A territory sales manager typically travels throughout the designated territory frequently to connect with customers face-to-face. In addition to playing a significant role in the entire process and seeing to it that everything is taken care of, they are profoundly aware of the needs of the customers. In order to gather customer input and analyse it to enhance sales techniques, they often conduct surveys. Additionally, they frequently communicate with existing clients to resolve their problems as quickly as possible. Motivating potential customers to enter the sales funnel of the company is a significant part of the job. Furthermore, they hold meetings with the sales representatives working in the territory to motivate them and evaluate the performance metrics.

Territory Sales Manager Skills And Qualifications

Self-motivated, target-oriented, and problem-solvers make for a good territory sales manager. They must clearly understand the market conditions to create compelling sales strategies and improve existing ones. They should also have a persuasive style of communication to reach potential customers and bring in new sales deals for the company. Other skills and qualifications of a territory sales manager may include:

  • Sound sales skills to make customers understand the importance of the products
  • Ability to address conflicts or disputes proactively and resolve issues constructively
  • Leadership skills to manage teams within the territory
  • Result-oriented to achieve sales targets and grow the revenue
  • Strong time management skills
  • Strong analytical skills to process acquired data
  • Ability to work in fast-paced environments

Territory Sales Manager Experience Requirements

Most companies require at least 1–3 years of experience as a territory sales manager or in similar positions. However, companies typically tend to be flexible about the experience requirements if the candidate has a proven track record in sales.

Territory Sales Manager Education And Training Requirements

At least a graduate degree in business management, business administration, marketing, or any other related field is a must for this position. Selected candidates for the position need to undergo sales training to understand the business model of the company. They also need to participate in regular training during the service period.

Territory Sales Manager Salary Expectations

According to Indeed Salaries, the average salary for a territory sales manager in India is ₹29,083 per month. This is the average base salary for the position, and the individual salaries may vary depending on educational qualifications, sales experience, companies, and locations. Additionally, they might receive benefits upon achieving sales targets.

Job Description Samples For Similar Positions

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Territory Sales Manager Job Description FAQs

What Makes A Good Territory Sales Manager?

A solid territory sales manager must have a firm understanding of consumer needs and be an excellent communicator. They should also have strong organisational and sales abilities, as well as the ability to remain focused on hitting sales goals in the assigned territory and upholding positive customer relations.

What Is The Difference Between A Sales Manager And A Territory Sales Manager?

A Territory Sales Manager oversees sales in the assigned territory only. On the other hand, a Sales Manager usually takes care of the whole sales operation of the company by collaborating with territory sales managers.

What Makes A Good Territory Sales Manager Job Description?

A thorough job description for the role of area sales manager should include specific details on the duties and responsibilities, while mentioning the skills a high-performing territorial manager should possess. Furthermore, the position’s experience and educational criteria should be specific so that only qualified applicants submit applications.

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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