Care Taker job summary
A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.
Example of a Care Taker job summary
Our HVAC (Heating, ventilation, and air conditioning) service company needs a Care Taker to join our team. We’re great with a wrench and we know how to fine-tune an air conditioner, but we lack the skills and expertise to market our business effectively on the web. That’s where you come in! You’ll be responsible for developing, initiating, creating and overseeing a long-term digital marketing campaign as well as spearheading sport-term advertising and marketing solutions. We’re looking for someone with experience in copywriting, art direction and social media who can expand our brand’s reach locally while increasing brand loyalty and awareness.
Care Taker responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
- Develop a website traffic plan and create goals and benchmarks to meet
- Generate monthly reports on our marketing campaign’s performance
- Optimize website and social media channels for SEO as well as usability
- Manage art and copywriting professionals (outsourcing where needed)
- Analyze key metrics that unit our website traffic and our service quotas
- Partner with advertising and media specialists to increase marketing results
- Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
- Manage all aspects of marketing operations, including key personnel
- Communicate with our President and Vice President about marketing goals and results
Care Taker qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s Degree in Marketing or related field required
- 5+ years’ experience in B2B digital marketing and advertising
- Excellent grasp of social media and website metrics and best practices
- Demonstrable experience with email marketing, lead generation and SEO
- Advanced knowledge of HTML and CSS required