Content Manager job summary
A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.
Example of a Content Manager job summary
Our growing company is in need of an experienced and ambitious Content Manager to oversee development, execution and delivery of digital and print content across all our channels. You will play a key role in the success of our inbound and outbound marketing campaigns. The ideal candidate should know how to apply data analytics to personalize and optimize content. The Content Manager will manage an expanding team of Content Strategists, interact with C-level team members and build new opportunities across our client engagements. The Content Manager will be a solid leader, clear communicator and possess great analytical skills.
Content Manager responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
- Plan and execute a content strategy that drives high engagement
- Serve as editor-in-chief for all content to ensure quality, clarity and consistency
- Collect, monitor and analyze social and website metrics, and make improvements accordingly
- Stay updated on industry trends and adjust the content strategy as needed
- Collaborate with brand, product and sales managers to create promotional concepts
- Manage the distribution of content across all channels
Content Manager qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s Degree preferred
- Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
- Demonstrated ability to lead content marketing campaigns
- Strong Google Analytics, WordPress and Adobe Acrobat/Illustrator skills
- Excellent written and verbal communication skills
- 2+ years of experience in Content Marketing