What Does A Social Media Manager Do?
A social media manager is a professional responsible for planning, executing, and monitoring an organisation’s social media strategy across various platforms. Social media managers aim to increase brand awareness, improve customer engagement, and drive website traffic by creating and publishing engaging content, growing social media communities, and tracking social media metrics. They also create and manage paid social media advertising campaigns and implement social media crisis management plans to respond to negative comments in a manner that protects the company’s reputation. A social media manager seeks to create and maintain a consistent and effective social media presence for the organisation that aligns with its brand voice.
Social Media Manager Skills And Qualifications
A social media manager needs a variety of skills and qualifications to ensure that they are able to effectively drive their company’s social media strategy in a challenging and dynamic environment. Here are some of the skills required by a social media manager to succeed in their role:
- Extensive knowledge of social media platforms and best practices
- Excellent written and verbal communication skills
- Robust organisational and multi-tasking skills
- Ability to craft engaging content
- Nuanced understanding of the latest social media trends
- Ability to create effective social media marketing strategies and campaigns
Social Media Manager Experience Requirements
While experience requirements for a social media manager may differ depending on the organisation, generally, a minimum of 2-3 years of experience in social media management is preferred. However, entry-level social media manager positions may require less experience and provide on-the-job training. A social media manager should have experience in creating and managing social media campaigns, crafting engaging content, analysing KPIs, and engaging with social media communities. Depending on the company’s needs, a social media manager may also need experience with specific social media platforms and tools such as Facebook, Instagram, etc.
Social Media Manager Education And Training Requirements
A social media manager position often requires a bachelor’s degree in communications, marketing, or a related field. However, some organisations might consider candidates with a degree in a different field as long as they have the relevant expertise and experience. Organisations may also require their social media manager candidates to have certifications like Hootsuite, Google Analytics, Facebook Blueprint, etc.
Social Media Manager Salary Expectations
According to Indeed Salaries, the average salary for a social media manager in India is ₹3,25,466 per annum.
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Social Media Manager Job Description FAQs
What qualities make a good social media manager?
A good social media manager has a combination of skills and qualities that enable them to effectively plan, execute, and monitor an organisation’s social media strategy. A social media manager should leverage their knowledge of social media platforms, written and verbal communication skills and creative thinking to craft social media campaigns that best represent a company’s brand identity. They should also have strong analytical skills to track KPIs and adjust their marketing strategy accordingly. Ultimately, a good social media manager should also be creative, adaptable, and able to stay updated about the latest social media trends and best practices.
What are the day-to-day duties of a social media manager?
A social media manager has a variety of day-to-day duties to help the company establish its social media presence. They create content calendars for brands with engaging content and ensure their seamless execution. A social media manager engages with followers in a voice that’s synergetic with the company’s brand and helps to build social media communities. They also track KPIs to measure the success of their social media campaigns and adjust strategies to drive customer engagement and website traffic.
How can you make your social media manager job description stand out?
To make a social media manager’s job description stand out, emphasise the distinct characteristics of the position, the goals to be achieved, and the effect on the company’s objectives. You should mention any necessary certifications and specific tools and techniques required. You should use engaging language to give a clear understanding of the company’s culture, alongside the perks and benefits of the position. This will help you attract qualified candidates for the position.