Marketer Job Description: Top Duties and Qualifications

Your job description is the first contact between your company and your new recruit. With millions of people searching for jobs on Indeed each month, a great job description can help you attract the most qualified candidates to your open position. To get you started, here are some tips for creating an effective job description.

Post a job

Marketer job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Digital Marketer
  • Content Marketer (HubSpot Inbound Certified)
  • Senior Marketer
  • Assistant Marketer
  • Social Media Marketer
Post a job

Marketer Job Description Examples:

Marketer job summary

A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

Example of a Marketer job summary

Our fast-growing marketing agency is looking for an innovative digital marketer ready to take on a challenge. We help small and medium-sized businesses develop and execute their digital marketing strategies, with a focus on improving their lead capture and conversion rates. Our ideal candidate can translate the brand’s vision into a digital marketing plan that meets the needs of the client’s target market. You should have five years of marketing experience, HubSpot Inbound certification, a bachelor’s degree in marketing, advertising, media or communications, and familiarity with Photoshop. We offer a flexible schedule, competitive salary, room for advancement and an industry-leading benefits package.

Marketer responsibilities and duties

The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

  • Develop a brand style guide to ensure consistency in marketing efforts
  • Create a multi-channel marketing content strategy
  • Manage external partners for marketing collateral creation
  • Track KPIs of marketing campaigns
  • Write marketing messages for online and offline campaigns
  • Create an editorial calendar

Marketer qualifications and skills

Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

  • Proficient with HubSpot platform
  • Familiarity with content management systems
  • Talented storyteller
  • Experience creating wide range of marketing collateral
  • Persuasive copywriting
  • Proficiency with Google Analytics

Job Description Examples

Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

No search results found