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Marketing Specialist Job Description: Top Duties and Qualifications

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Marketing Specialist job title

An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

  • Marketing Specialist
  • Junior Marketing Specialist
  • Digital Marketing Specialist
  • Marketing Specialist (Part-Time)
  • Marketing Communications Specialist
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Marketing Specialist Job Description Examples:

Example 1

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Summary

Looking for smart female medical products promoters and liasioners , presenters & Trainer having outspoken English command

For our Rohini medical centre.

Need apply only who can travel and undertake PAN India assignments and attend to products presentation to Govt and Corporate set ups.

Salary and growth promises tremendous scope with attractive perks.

Contact at below given numbers. [phone number]8/[phone number]9

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Job Types: Internship, Freelance

Benefits:
  • Flexible schedule
    Day range:
  • Monday to Friday
  • Weekend availability
    Shift:
  • Day shift
    Supplemental pay types:
  • Bonus pay
  • Commission pay



    Ability to commute/relocate:
  • Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Required)

    Experience:
  • total work: 5 years (Required)
  • Campaign Management: 10 years (Required)
  • Sales: 10 years (Required)
  • Management: 1 year (Required)


    Speak with the [phone number]

    • Example 2

    We are Looking For A Digital Marketing Manager who can generate Leads and Must have an experience of 3 to 5 years.

    The skillsets that we need in an Individual are-

    1. Run the campaigns through google ads and social media Advertisements like Facebook and Instagram

    2. Good social media management skills and have an skillsets of creating posts via canva and photoshop.

    [website] communication skills and must have an experience of running campaigns in United States of America

    4. He/ She should be a multi tasking Individual and Motivated towards the work.

    5. Knowledge of designing website on wordpress is must and basic knowledge of HTML is required.

    6. He/ She must be able to optimise a website and can create landing pages.

    Job Types: Full-time, Regular / Permanent

    Salary: ₹30,000.00 - ₹50,000.00 per month

    Benefits:
  • Commuter assistance
  • Flexible schedule
  • Internet reimbursement
  • Leave encashment
  • Paid sick time
  • Paid time off
    Schedule:
  • Fixed shift
  • Monday to Friday
  • Night shift
  • US shift
    Supplemental pay types:
  • Commission pay
  • Overtime pay
  • Performance bonus
  • Shift allowance

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Digital marketing: 3 years (Required)
  • total work: 3 years (Required)

    Language:
  • English (Preferred)

    Speak with the employer
    +91 Start Date: 01/12/2022

    • Example 3

    Email Marketing Specialist

    Shift Timing - 5:00 PM to 2:00 AM IST | 6:00 PM to 3:00 AM IST | 8:00 PM to 5:00 AM IST

    Experience - 4+ years

    Location - Permanently remote, India

    Benefits : Laptop delivered to your residence, WFH Furniture, Group Medical Insurance, Casual Leaves, Special Leaves.

    Responsibilities:

    Distributing emails using Marketing Automation software

    Create email marketing campaigns to promote products or services

    Ensure marketing messages are conveyed clearly and delivered properly to prospects

    Ensure messages are sent in proper form and template

    Develop innovative email marketing techniques to increase sales and revenue

    Create a database of emails for lead generation

    Maintaining a database of customers who have opted to receive our correspondence

    Implement the best email marketing technologies and techniques to ensure high deliverability

    Create a database of emails for lead generation

    Monitoring and reporting on the utility of each campaign

    Collect data on consumers, competitors, and marketplace and consolidate information into actionable items, reports, and presentations

    Devising and evaluating methods for data mining using the latest techniques

    Identify target audience and grow our email database for lead generation

    Requirements:

    4+ years of experience in email marketing, marketing automation, email database mining and email campaign management

    Experience in B2B / B2C SaaS and the US market is big plus

    Excellent project management skills specific to marketing.

    Proven ability to execute A/B testing strategies

    Must be hands on with CRM/Marketing Automation tools.

    Candidate must be well versed with MS Excel

    An ability to work under tight deadlines

    Job Type: Full-time

    Benefits:
  • Health insurance
  • Internet reimbursement
  • Paid time off
  • Work from home
    Schedule:
  • Evening shift
  • Night shift
  • US work: 4 years (Required)

    • Example 4

    We are looking for Digital Marketing Specialist/Analyst who assist in the planning, execution and optimization of our online marketing efforts . The ideal candidate should have a passion for all things about marketing and technology.

    Responsibilities:

  • Must be actively involved in SEO efforts (keyword, image optimization etc.)
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Provide creative ideas for content marketing and update website
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Prepare online newsletters and promotional emails and organize their distribution through various channels .
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

    Requirements :

  • Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Skills and experience in creative content writing
  • Excellent communication and interpersonal skills

    Minimum 2yrs of experience required.

    Job Types: Full-time, Regular / Permanent

    Pay: ₹20,000.00 - ₹25,000.00 per month

    Schedule:
  • Day shift
  • Monday to Friday

    Ability to commute/relocate:
  • Hosur, Hosur - 635126, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Digital marketing: 2 years work: 3 years (Preferred)

    • Example 5

    Digital Marketing Manager Job Responsibilities:

    Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

    Plans and executes all web, SEM, database marketing, email, social media, and display advertising campaigns.

    Designs, builds, and maintains our social media presence.

    Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

    Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

    Identifies trends and insights, and optimizes spend and performance based on the insights.

    Brainstorms new and creative growth strategies through digital marketing.

    Plans, executes, and measures experiments and conversion tests.

    Collaborates with internal teams to create landing pages and optimize user experience.

    Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    Identifies critical conversion points and drop off points and optimizes user funnels.

    Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

    Education and Experience

    Master’s degree in marketing (MBA)

    Experience: 3-10 years of experience in marketing skills.

    Proven working experience in digital marketing, particularly within the industry

    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

    Experience in optimizing landing pages and user funnels

    Experience with A/B and multivariate experiments

    Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, SEMRush, etc.)

    Working knowledge of ad serving tools

    Experience in setting up and optimizing PPC campaigns on all major search engines

    Important & required qualities: Strong work ethics, Self Driven, Sense of initiation, Leadership qualities, Analytical and process-driven, Innovative and Strategic, Good listener, Firm and Decisive, Organized, Excellent motivator, Spread optimism

    Job Type: Full-time

    Salary: From ₹25,000.00 per month

    Benefits:
  • Flexible schedule
    Schedule:
  • Day shift
    Supplemental Pay:
  • Performance bonus

    Ability to commute/relocate:
  • West Mambalam, West Mambalam - 600033, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Digital marketing: 3 years (Preferred)
  • total work: 5 years (Preferred)

    Speak with the employer
    [phone number]
    Application Deadline: Start Date: 05/07/2022

    • Example 6

    Job description

    We are looking for a qualified and efficient Digital Media Marketing Specialist to join our marketing team for our group company verticals in the field of education. Fitness wellness and ecommerce.

    As a Digital Media Marketing Specialist, you will be the leader and pioneer for our digital marketing efforts and will also be working on creating and developing marketing strategies and content for various media platforms such as the web, social media, and blogs.

    As a part of our marketing team and being the digital media marketing specialist, it is important for you to stay up to date with various digital and technological advances that have been made and how it can be incorporated in the company’s facebook, google and instagram page, along with the company websites. Ultimately, a top-notch marketing specialist should be creative and be able to analyze the impact of campaigns on the company's bottom line.

    Digital Marketing Specialist Job Roles and Responsibilities
  • Develop a strategy for integrated media campaign for all verticals
  • Identify and select the appropriate media for their projects across different media platforms.
  • Generate leads on all platforms and finding the most cost affective way to generate leads on all platforms
  • Creating content for the verticals mentioned above according to the digital media platform guidelines
  • Running Facebook / google ads etc in well known forums
  • Improving the brand's awareness using digital media channels such as Youtube, Instagram, and Facebook.
  • Ensuring brand consistency across all digital media channels.
  • Scheduling placement of content on digital media platforms.
  • Writing content for search engine optimization
  • Keeping the online media library up-to-date.
  • Monitoring impact and return on investment of digital marketing campaigns.
  • Remaining up-to-date with the latest digital media trends and design technology available.
  • Liaise with Sales and Product development teams
  • Regularly track and get insights into competitors' strategies
  • Develop and monitor ROI and KPIs
  • Uploading products on E commerce platforms , creating product catalogues, update websites and creating strategies for marketing on e commerce.

    Job Role Requirements
  • Minimum 3-4 years of experience in the digital marketing field
  • Good communication skills
  • Fluency in English Language
  • Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
  • Familiarity with paid social media platforms including Facebook, Instagram, and Youtube.
  • Knowledge of the latest media trends.
  • Basic budgeting skills to reconcile paid digital media placements with the available budget.
  • Experience with content management
  • Sense of ownership and pride in your performance and its impact on company’s success.
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

    Digital Marketing Specialist

    Work Hours – 10:00 AM to 07:00 PM.

    Workdays- Monday to Saturday

    Job Types: Full-time, Permanent

    Contract- 2 years

    Salary Range- as per industry standards

    Job Type: Full-time

    Salary: ₹30,000.00 - ₹45,000.00 per mon

    Job Type: Full-time

    Salary: ₹30,000.00 - ₹45,000.00 per month

    Schedule:
  • Day shift

    Ability to commute/relocate:
  • Vasant Kunj, Vasant Kunj - 110070, Delhi: Reliably commute or planning to relocate before starting work (Required)

    Education:
  • Bachelor's (Preferred)

    Experience:
  • Digital marketing: 3 years work: 4 years (Preferred)

    • Example 7

    We are looking for a Digital Marketing Expert to develop, implement, track, and optimize our digital marketing and SEO across all digital channels for our projects.

    MUST HAVE Skills
  • Good Experience in SEO, On-page, off-page, and Organic SEO.
  • Good Experience in link building, Bookmarks, Guest posting, SMM ,SMO,PPC.
  • Should have knowledge of marketing tools i.e. Google analytics tools, webmaster, keyword analysis, Guest posting.
  • Strong analytical skills and data-driven thinking.

  • Ability to develop new ideas.
  • Experience in independent project handling.

    KEY Skills
    SEO, SMO, Digital Marketing, Google Analytical, SME,PPC.

    Experience Required: - 2-5 years

    Facilities: -

    1) Lunch will be provided by the company.

    2) Very good retirement policy.

    Interested candidates will share resumes at hr [at]netzilatechnologies[dot]com .

    Job Types: Full-time, Regular / Permanent

    Salary: ₹15,000.00 - ₹45,000.00 per month

    Benefits:
  • Food allowance
    Schedule:
  • Day shift

    Education:
  • Bachelor's (Preferred)

    Speak with the [phone number]

    • Marketing Specialist job summary

    A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.

    Example of a Marketing Specialist job summary

    Our firm is looking for a seasoned professional to fill the role of Marketing Specialist. The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our firm.

    Marketing Specialist responsibilities and duties

    The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.

    • Develop marketing strategies for projects, including company websites and social media
    • Work closely with the sales team on program development and implementation
    • Create and execute lead generation programs
    • Analyze data to determine campaign efficiency
    • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
    • Develop and communicate marketing plans, campaign results and project recommendations to senior management team

    Marketing Specialist qualifications and skills

    Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.

    • Bachelor’s Degree in Marketing, Advertising or related discipline
    • 3+ years’ experience in a marketing role
    • Strong organization and prioritization skills
    • Proficiency with Google Analytics and web analysis tools
    • Ability to work well in a fast-paced, collaborative environment
    • Strong understanding of Microsoft Office programs
    • Excellent analytical, communication and presentation skills
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    Job Description Examples

    Need help writing a job description for a specific role? Use these job description examples to create your next great job posting. Or if you’re ready to hire, post your job on Indeed.

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