Director of Marketing job summary
A good job description starts with an attention-grabbing summary of the position and its role within your company. Your summary should provide an overview of your company and expectations for the position. Outline the types of activities and responsibilities required for the job so job seekers can determine if they are qualified, or if the job is suitable for them.
Example of a Director of Marketing job summary
Our regional hotel is looking for a Director of Marketing who can help us become #1 in our region over the next 10 years. The ideal candidate is proactive, innovative and passionate about what our hotel has to offer. Applicants should be able to reach consumers through digital and traditional platforms and integrate marketing efforts across various departments, such as sales and catering. The Marketing Director will be in the field often to meet the various players in our hotel chain and uncover the pain points travelers encounter. Essential job tasks include developing marketing plans and devising out-of-the-box strategies for reaching consumers. If you have a history of problem-solving, innovative ideas and calculated risk-taking, we would love to hear from you.
Director of Marketing responsibilities and duties
The responsibilities and duties section is the most important part of the job description. Here you should outline the functions this position will perform on a regular basis, how the job functions within the organization and the title of the manager the person will report to.
- Develop digital and traditional marketing campaigns across multiple platforms
- Spearhead efforts to increase SEO visibility
- Incorporate marketing efforts into various departments of the chain
- Use research to develop, implement and measure strategies
- Attend trade shows and cultivate business contacts
- This position requires frequent travel
Director of Marketing qualifications and skills
Next, outline the required and preferred skills for your position. This may include education, previous job experience, certifications and technical skills. You may also include soft skills and personality traits that you expect from a successful candidate. While it may be tempting to include a long list of skills and requirements, including too many could dissuade qualified candidates from applying. Keep your list of qualifications concise, but provide enough detail with relevant keywords and terms.
- Bachelor’s degree in marketing, business, hospitality or a related field
- Minimum of three years of sales or marketing experience
- Ability to present concepts in new ways and from new perspectives
- Well-versed in using SEO and social media strategies to attract travelers
- Leadership of 10-person team
- Prepare and submit regular updates to CEO
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